Subscriptions Weekly

Welcome back to Subscriptions Weekly! We’re preparing for the holidays with price changes, benefits, and promotions. In this edition, Disney+ gets a price hike, Walmart+ builds up pre-Black Friday shopping fever, and Amazon Prime adds more perks for users. Twitter hints at adding payments within its platform, and Spotify starts...

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Everything you need to know about ASC 606 revenue recognition for subscriptions

For the first time in 100 years, the standards governing revenue recognition have changed. In 2018, the Financial Accounting Standards Board (FASB), which establishes the standards for all accounting professionals and companies who follow these principles, and the International Accounting Standards Board (IASB) issued a new standard that changes...

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November 2022 | Product launch summary

In case you’re not a fan of pumpkin spice everything, our Recurly engineers have given us a few more things to be thankful for in the November product release. Here’s what’s new and tasty: 1. Decimal quantities for usage-based add-ons Now, merchants who bill for usage can record and log...

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Identify high-profitable subscribers & maximize your revenue

Every subscription business aims to build a strong subscriber base and turn their customers into brand ambassadors. Valuable subscribers aren’t necessarily the customers who spend the most. Profitable customers advocate on your behalf, share valuable feedback, and actively interact with your brand.  When identifying your most profitable subscribers, apply the...

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Subscriptions Weekly

Are you a subscription enthusiast? You’re not alone! Welcome to Subscriptions Weekly. In this edition, we review the latest earning reports from global brands, discuss Twitter Blue’s updates, and share how subscription companies can prepare for the end-of-2022-start-of-2023 season.  The Q3 aftermath: the winners, the losers, and the surprises Subscription...

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Credit card for subscription free trials?

Many components create the ideal customer acquisition promotional toolkit. Free trials are one of them. According to our survey report, The State of Subscriptions: What consumers want, 75% of consumers are more likely to subscribe if a free trial is offered. But this is no surprise–cautious customers love to...

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Subscriptions Weekly

Welcome back to Subscriptions Weekly–your one-stop newsletter for industry news! In this edition, we dive deeper into ad spend forecasts and how marketers for global brands are fighting uncertainty. Check out new pricing for Apple’s subscription offerings, Spotify’s Q3 growth report, Lyft’s monthly plan relaunch, and Amazon’s partnership with Venmo....

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How to optimize your member journeys for a better subscription experience

Subscriber expectations constantly change; however, a compelling experience remains a top driver for revenue. Over 90% of consumers said they’d spend more with brands that offer streamlined experiences, while businesses enjoy 1.7x higher customer retention when prioritizing customer experiences.  Let’s review five effective strategies you can start working...

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Subscriptions Weekly

One thing’s for sure with subscriptions: something is always happening. This week, we talk about the subscription billing management growth projection. Netflix’s bounce back from subscription and revenue loss and new features from Snapchat+, Discord, Verizon, and Walmart. The new Amazon insurance store and Uber Eat offerings in the UK,...

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The 5 must-dos to master subscription customer acquisition

Subscriber acquisition impacts your business and revenue growth, and it’s one of the most important and challenging strategies in subscriptions. Acquisition requires a deep understanding of your product, subscriber preferences and behavior, and consumer loyalty.  This article will teach you the ideal subscriber acquisition strategy and how to optimize yours...

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