The growing popularity of cryptocurrencies, NFTs, and micropayments is quickly changing the way consumers spend and save. In 2021, a study found that 16% of U.S. adults had invested in, traded, or used cryptocurrency — up from just 1% in 2015. For Americans between the ages of 18 and...
Subscription offerings in the direct-to-customer (DTC) framework are steadily rising, enhancing customer experience and simultaneous merchant control. Merchants are turning bullish toward this business model as they’re empowered to eliminate intermediaries from their supply chain, disrupt traditional monopolies, and sell directly to their end consumers. Moreover, with subscriptions, there’s an...
Is Disney+ next to crack down on password sharing? Several weeks after Netflix announced its testing fees for password sharing, Disney+ may be inching towards the same fate for its users. According to Protocol, “Disney recently sent out a questionnaire to subscribers in Spain, asking them why they are...
The latest industry news reveals that Amazon Prime is unveiling a new payment option, Peacock talks about its stellar first quarter in 2022, and Pokemon Unite is joining the subscription world for more gaming perks. More payment options with Amazon Prime Amazon has unveiled Buy with Prime, its latest online...
The impact of COVID-19 on subscriber behavior has been drastic. Lockdowns and restrictions expedited the shift from purchases in brick-and-mortar stores to ecommerce–changing every aspect of the customer experience, especially in the subscription business. While some have seen a positive impact, others have faced more challenges than opportunities, forcing...
With the deep-rooted penetration of smartphones and the Internet into mainstream life, the marketplace for goods and services has pivoted sharply over the last few years. Moreover, with the pandemic impacting the world in unprecedented ways, standard industry purchasing trends have further undergone a steeper pace of change. Unsurprisingly,
This week, the debut of a few new subscription services may be overshadowed by CNN+ and its abrupt end one month after it launched. Panera, Polaris, and Smoothie King, however, are giving the customers what they want. After one month, CNN+ to shut down After a less-than-stellar start, CNN+ is...
When running a subscription-based business, fighting against churn is one of your everyday battles. Even though customer acquisition is a major need to scale a business, the ability to retain existing ones is easier and less costly. Here is where tracking revenue retention comes in handy. What is net...
Subscription businesses are finding new ways to offer value to their customers, such as print magazines and digital bundles from National Geographic and Disney+, Disney park perks, and more. Also, Peloton increases prices while DoorDash creates a special plan for college students. College students get discounted DashPass If you’re a...
To maximize revenue and capture more market share, subscription businesses need to understand the revenue recognition principle. Traditionally, revenue recognition (rev rec) is a generally accepted accounting principle (GAAP) that notes how you recognize revenue. In the case of subscription revenue accounting, revenue is only recognized and counted when...
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