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Eric Holle

Senior Product Manager, Recurly


Based in Boulder, Colorado, Eric is a Senior Product Manager at Recurly with 10 years of experience in product management, focusing on ecommerce solutions, digital apps, and B2B solutions that drive customer acquisition and retention strategies to combat churn. His goal is to create amazing user experiences using innovative technology, while working on larger business goals to maximize conversion and own the product lifecycle through partnership with engineering. Prior to joining the Recurly team, Eric held various product management positions at Vail Resorts from B2C Ecommerce Product Owner to Digital Product Owner.

Thousands of innovative companies across digital media, streaming, publishing, SaaS, education, consumer goods, and professional services industries rely on Recurly to unlock transformational growth using subscriptions. Recurly’s all-in-one, integrated platform removes the complexities of automating subscription billing at scale by enabling teams to manage and optimize their subscriber lifecycles with ease. Category-defining companies including Sling, Twitch, BarkBox, FabFitFun, Paramount, Lucid, and Sprout Social have chosen Recurly to manage billions of dollars in recurring revenues, future-proof their recurring billing and payment operations, and recover millions of dollars in lost revenue due to churn. Founded in 2009, Recurly is based in San Francisco, with offices in Boulder, New Orleans, and London. For more information, visit

Latest posts by Eric Holle

Announcing Recurly's new integration with the Braze customer engagement platform

We're thrilled to announce the new integration between Recurly and Braze,  an industry-leading customer engagement platform that automates personalized cross-channel communications to enhance engagement, drive retention, and improve the user experience. The integration combines real-time subscription data from Recurly with the Braze customer engagement platform, allowing you to craft and...

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New ramp pricing feature unlocks more acquisition & retention options

From streaming services to tacos to heated seats in BMWs, people sign up for subscriptions for a variety of reasons. The reason that tops them all, though, is price. Pricing is critical to the success of subscription-based companies, not just during the acquisition phase. Price is also...

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Offer Discounts Any Way You Like With Item Coupons

Recurly’s Item Catalog has come a long way since we introduced it in earlier this year. Just a few months later, we made it possible to sell add-on recurring items in addition to selling items in a one-off fashion, and a few months after that, we made...

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Recurly + GoCardless: Helping More Subscription Businesses Reach a Global Audience

One key to converting prospects and increasing cross-border sales is to provide your potential subscribers with the option to use the payment method they most prefer.  For many merchants, the ability to offer additional payment methods is not always an easy or straightforward endeavor. Which countries to expand into first? Which...

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Protect Your Revenue With Gateway Failover

You rely on your payment gateway for business success. Without it, you simply can’t accept payments from customers. Unfortunately, all gateways at one time or another experience outages and performance issues. Across Recurly’s supported gateways, we’ve documented an average of 40 performance issues per year. With downtimes up to several...

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Recurly’s Custom Gateway Routing Enables Flexible Payment Routing

Recurly is excited to announce Custom Gateway Routing, an important new capability that gives our customers unlimited flexibility in routing payments—either the initial transaction or subsequent renewal transactions—to a specific gateway. This lets them take advantage of the benefits a certain gateway may offer for specific types of transactions, for...

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Five Recurly.js enhancements to improve the mobile checkout experience

Customers have come to expect convenience, simplicity, and speed when completing activities online. This expectation is especially true when shopping and completing purchases on a mobile device. With cart abandonment rates for mobile devices topping 85% last year, and the average across device types at over 77%, merchants have an...

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