The competition is coming. By 2020, eighty percent of SaaS players will move to a subscription-based model, which means your success strategies have to evolve—and that includes the all-important fundamental: how your subscriptions are structured. Your subscription pricing and plan structure have a profound impact on subscriber acquisition and retention. Do you...
In a previous blog post, we talked about how Recurly uses machine learning to optimize subscription billing for our customers and prevent involuntary churn. As part of our goal to help our customers maximize their subscription revenue, we introduced the Revenue Optimization Engine in 2018. When a recurring transaction fails, this...
Last week, 12,500+ SaaS executives, founders, and venture capitalists came together for the SaaStr Annual 2019 event, the largest non-vendor SaaS conference on the planet. This year, we had a crew of Recurlians who attended, including myself. There were many noteworthy moments during the event. From a Technical Sales Engineer perspective, it...
While many statistical trends apply to all subscription businesses, it’s important to also understand the unique challenges different subscription industries face. For example, how best to structure one’s product offerings, what discounts if any should be given to customers willing to commit long-term, and what role does pricing play? The...
Recently, Recurly’s Product, Engineering, and Design teams got together to take a fresh look at the Recurly app and consider what changes might delight our customers. Because we know that human beings enjoy having options, we now offer our customers the option to change the sidebar color of their Recurly...
Subscription businesses in the B2B realm may have subscribers which are organized into different business entities—for example, a business with multiple locations, an enterprise with multiple business units, or a conglomerate with multiple subsidiaries. In order to bill these subscribers efficiently and accurately, they need to be able to define...
Subscription businesses that want to optimize their payment process and gain an edge over their competition should consider integrating with a second payment gateway. A second gateway can offer increased operational efficiencies along with a variety of other benefits. What are some of the advantages of having multiple gateways? Can...
Updated November 2020 with new enforcement dates This blog will help Recurly customers understand the new PSD2 regulation, how it impacts them, and what they need to do to prepare. What does PSD2 require and when does it go into effect? PSD2 stands for Payment Services Directive 2 and is...
Are you attending the annual SaaStr event, the largest gathering in the world for B2B software? If so, do come visit us in booth #718! You can also schedule a meeting or personalized demo in advance—or, simply drop by to chat with one of our subscription experts. Follow this link to...
Mastercard has recently released new requirements for free trial conversions. We believe this reflects a positive change in subscription commerce, where more customer transparency and ease of cancellation leads to better subscriber relationships and limits to chargebacks. Luckily, subscription businesses using Recurly are prepared for these Mastercard changes, with several...