How Recurly Helps Asana to Scale Accounting and Finance Operations

Asana makes a popular SaaS app used by business teams to more effectively track and manage work and projects. In 2012, the Asana team needed a robust solution to manage their subscription billing and payments functions. They chose the Recurly subscription management platform, and  built it into their financial operations,...

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Subscription Commerce Trends for 2018

Subscription commerce is ever evolving. A few years ago, who would have expected Porsche to launch a subscription service? Or that monthly boxes of beauty samples or shaving supplies and OTT services would propel the subscription model to new heights? And how will these trends shape the subscription space going forward—and drive...

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How to Ensure That Price Changes Don’t Add Friction to the Subscriber Experience

In our previous post in this series, we discussed the importance of reducing the friction that occurs during the subscriber lifecycle in order to promote and support continued revenue growth. We focused on free trials as a way to reduce sign-up friction in that post.   But friction at sign-up...

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New Research on Subscriber Acquisition Methods and Results

Benchmark data is an invaluable resource. It can help businesses make better-informed decisions and provide an objective means to gauge business performance. Recurly has unique and valuable access to comprehensive data and metrics that can help subscription businesses make those critical decisions. Recently, we conducted a new analysis, assessing subscriber...

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New Billing Models for Changing Consumption Patterns

The success of the subscription model has altered the e-commerce landscape. Numerous new and innovative businesses in a variety of industries are launching every week, focusing on the subscription model to provide a better customer experience and build loyalty. As well, a number of notable, ‘traditional’ businesses have transitioned, in...

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What Is Involuntary Churn & What You Can Do About It

One of the main challenges subscription businesses face is churn, which lowers the number of subscribers  and monthly recurring revenue. The two types of churn are voluntary and involuntary, and because each is driven by entirely different things, as a subscription business, you need to take different steps to mitigate each type of...

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Using Machine Learning to Optimize Subscription Billing

As a data scientist at Recurly, my job is to use the vast amount of data that we have collected to build products that make subscription businesses more successful. One way to think about data science at Recurly is as an extended R&D department for our customers. We use a...

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Live Webinar: The CFO’s Guide to Maximizing Revenue

Increasingly, CFOs and other business leaders are recognizing the many benefits of the subscription model—from predictable, compounding revenue to deep, long-term customer relationships. However, nothing jeopardizes subscription revenue faster than churn. Imagine if you could automatically repair a major factor in churn, involuntary churn due to failed payments?In this webinar,...

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Subscriber Acquisition: Best Practices and Key Metrics

Subscriber acquisition is both an art and a science—and it can be a complex undertaking. A business needs to know who its best customers are likely to be, have a thorough understanding of what it is they want and what the business can provide (their pain points and how best...

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Subscription Best Practices: How to Reduce Friction and Accelerate Revenue Growth

The subscription model is ideal for today’s customer-centric, digital economy. However, to drive momentum and sustain growth, subscription businesses need to eliminate points of friction that can limit conversion from potential subscribers or cause existing subscribers to downgrade or churn. Join us as we share key insights into creating a...

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