Keeping subscribers engaged, news from Nuuly, BBC & Disney+
Welcome back to Subscriptions Weekly! This issue is all about how brands deliver value to subscribers. We review Nuuly and the BBC’s subscription success, Disney+’s subscriber-exclusive offers, Tumblr’s subscription service goodbye, and the new Instacart-Peacock partnership.
Urban Outfitters continues to struggle. Its clothing rental brand, Nuuly, is another story
Four years after launching, Nuuly, the clothing rental company from URBN, has garnered 198,000 active subscribers and just booked its first profitable quarter. But as Nuuly has reached its profitability and subscriber goal, Urban Outfitters sales decreased 12% year over year in the third quarter. Read more on The Philadelphia Inquirer.
BBC launches global podcast subscription service as streaming transforms broadcasting
Broadcasting companies are increasingly turning to subscription models. This time, the U.K. public broadcasting company launched BBC Podcasts Premium in 166 additional countries, providing ad-free listening on Apple Podcasts for $2.99/month or $29.99/year. The service reportedly has been available in Australia, New Zealand, Canada, and the U.S. Learn more on PYMNTS.
Disney+ now offers a ton of perks for subscribers for the holiday season
Disney+ has added perks for subscribers for the holiday season, including discounts, early access to items, and special offers across all Disney products. According to the brand, this bonus is a "’thank you’ for being the best part of our story this holiday season." It is available to all subscribers with an active subscription and will last through January 31, 2024. Read more on IGN.
Tumblr+ shuts down Post+, its subscription offering for creators
Tumblr’s ill-fated Post+ subscription service will shut down in early 2024. The service, which first launched in July 2021, had been designed to give creators a means of generating revenue from their work posted to the platform. However, Tumblr’s community quickly lashed out against the new product. Learn more on TechCrunch.
Instacart partners with Peacock to offer streaming content to U.S. subscribers
Instacart has partnered with NBCUniversal's Peacock to provide the streaming service at no extra cost to all paying U.S. subscribers of the grocery delivery firm. In return, Instacart will be featured in a custom ad spot and on some NBCU programs. The companies aim to draw in inflation-hit customers looking for bundled services that can save them some money. Read more on Reuters.
🎁 Holidays are here! Here’s everything you should know about customer spending
Our latest survey shows that 53% of gift givers and 51% of recipients consider subscriptions as presents this year. How much will they spend? How can you turn one-time gift recipients into long-term consumers after a gift subscription expires? Check out the report.
From the Recurly blog
––– Recurly is Google News Publisher. Follow Subscriptions Digest to get our latest content before anyone else!