The subscription-based business model continues to rise in popularity, helping companies to find new revenue streams and cultivate long-term customer relationships. While economic pressures usually drive purchase decisions and customer behaviors, the demand for recurring products and services proves that subscriptions are the future of consumerism. In fact, the subscription...
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Welcome back to Subscriptions Weekly! In this edition, we review how subscription brands can avoid becoming non-essential–and share 35 tips from marketing experts. We dive deeper into the U.S. consumer habits for video streaming, share news from Netflix and Snapchat’s quarterly earnings, and check on Apple’s new feature for in-app...
Increasingly, consumers are signing up for subscription products and services through app stores hosted by Apple and Google. In fact, over 50% of subscriptions were initiated through merchants’ apps hosted on either the Apple App Store or Google Play last year. While we all love seeing continued growth for subscription...
Imagine this: A shopper wants to purchase your subscription, but their preferred online payment method is a card in their mobile wallet and it isn’t available at your checkout. Broken experiences like this can stop online transactions as some customers would drop the whole checkout process if they have to...
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Welcome back to Subscriptions Weekly! In this issue, we review why subscription companies must pivot to retention strategies for the rest of 2023 and how they can turn payments into strategic assets. We also dive deeper into Max’s new branding and YouTube and Twitter Blue benefits to subscribers. As the...
Have you ever wondered what the Recurly platform is like? Well, here’s your chance: a live demo of the Recurly platform is happening on April 20th. Our speakers–also known as Recurly experts–will walk you through Recurly from the perspective of five common pain points that our platform will help you...
One of the most underrated but important aspects of the subscriber experience is the relationship you create with your subscribers. This year, an expertly-crafted subscriber experience maintains its position at the center of high customer satisfaction (which translates to high customer lifetime value), loyalty, and improved retention rates. If you’re...
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Welcome back to Subscriptions Weekly! In this edition, we review how subscription business models help prepare DTC brands for a recession. We check Harvard Business Review’s latest survey on social media subscription sentiment, Twitter Blue’s recent feature release, and Kobo’s new subscription plan in the U.S. How subscription models help...
"Card declined." These two words can do more than spoil someone's binge-watching plans. Credit card declines can hurt a subscription business' bottom line, and at the very least interrupt your cash flow. Card info changes all the time, and the more customers you have, the harder it is to track...
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Welcome back to the best monthly newsletter for subscription content in Europe. In this issue, we discover the total cost Brits spend on subscription services and dive deeper into Findmypast’s digital transformation with Recurly. We ask ourselves, how far can AI go in the music industry or fighting payment fraud?...
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