In a market where subscription services continue to gain popularity, offering personalized experiences can set your business apart from competitors–becoming a unique selling point that attracts and retains customers in...
Mary Rosberg
Consumer purchasing power is directly affected by economic conditions, and this, in turn, influences how subscription services are perceived and valued. Grappling with the challenges of acquiring new subscribers and...
Hello, everyone! Mary Rosberg here. As Recurly’s Growth Evangelist, I come across the most interesting stories about subscriptions. As we kick off 2024, I want to take a moment to...
71% of consumers use subscriptions to manage health and wellness goals Just in time for New Year’s resolutions, Recurly releases new consumer research showing the impact of subscriptions on the...
With subscription popularity soaring over the last few years, consumers increasingly demand a frictionless subscriber experience. If it isn’t optimized at every touchpoint, you increase the risk of losing new...
In a recent survey about the impacts of the pandemic and the overall sentiment of U.S. subscribers, Recurly found that 87% of respondents have a subscription to at least...
The pandemic has paved the way for consumer re-evaluation, leading us to the direct-to-consumer (DTC) shift. Emerging consumer models continue to grow, bringing new consumer values, new buying behaviors, and...
