In a market where subscription services continue to gain popularity, offering personalized experiences can set your business apart from competitors–becoming a unique selling point that attracts and retains customers in a landscape where differentiation is crucial. Over the last year, once-familiar concepts like pricing, payments, and personalization have gained newfound...
Consumer purchasing power is directly affected by economic conditions, and this, in turn, influences how subscription services are perceived and valued. Grappling with the challenges of acquiring new subscribers and changing consumer preferences, businesses are reconsidering the long-term benefits of customer retention tactics. The era of personalization Today’s consumers are...
Hello, everyone! Mary Rosberg here. As Recurly’s Growth Evangelist, I come across the most interesting stories about subscriptions. As we kick off 2024, I want to take a moment to review what the past year was like for subscriptions worldwide. I have to say, it’s been a fascinating ride. Customer...
71% of consumers use subscriptions to manage health and wellness goals Just in time for New Year’s resolutions, Recurly releases new consumer research showing the impact of subscriptions on the health and wellness journey of American consumers. In fact, 71% of consumers rely on subscriptions to help hit their health...
With subscription popularity soaring over the last few years, consumers increasingly demand a frictionless subscriber experience. If it isn’t optimized at every touchpoint, you increase the risk of losing new customers and retaining existing ones. While comprehensive subscription management and recurring billing can remedy many issues, most companies face one...
In a recent survey about the impacts of the pandemic and the overall sentiment of U.S. subscribers, Recurly found that 87% of respondents have a subscription to at least one streaming video service and 46% have a subscription to at least one streaming audio service. The increasing ubiquity of...
The pandemic has paved the way for consumer re-evaluation, leading us to the direct-to-consumer (DTC) shift. Emerging consumer models continue to grow, bringing new consumer values, new buying behaviors, and new demands. As a result of this shift to a DTC, subscription-run commerce landscape, businesses must focus on their brand,...
