We’re back with another Subscriptions Weekly issue! This time, we review the decline in sales for electronic gadgets and why Twitter paused its paid verification service. We dive deeper into Apple TV’s new MLS Season Pass, Netflix’s recent feature launch for managing account access, and Denny’s new breakfast subscription. Predicted...
From November 8 to 10, Subscription Insider hosted Subscription Show 2022 with FlexPay and keylight. Taking place in New York City’s Convene Conference Center this year, Subscription Show is “the leading subscription business conference for subscription-specific strategy and intel.” A few of Recurly’s...
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Are you still using basic tools like Google Analytics to measure the success of your marketing initiatives? If so, you’re probably struggling to truly understand the ROI of your various marketing initiatives. This is because tools like Google Analytics can only measure how many people visit your website, and they...
Welcome back to Subscriptions Weekly! We’re preparing for the holidays with price changes, benefits, and promotions. In this edition, Disney+ gets a price hike, Walmart+ builds up pre-Black Friday shopping fever, and Amazon Prime adds more perks for users. Twitter hints at adding payments within its platform, and Spotify starts...
For the first time in 100 years, the standards governing revenue recognition have changed. In 2018, the Financial Accounting Standards Board (FASB), which establishes the standards for all accounting professionals and companies who follow these principles, and the International Accounting Standards Board (IASB) issued a new standard that changes...
In case you’re not a fan of pumpkin spice everything, our Recurly engineers have given us a few more things to be thankful for in the November product release. Here’s what’s new and tasty: 1. Decimal quantities for usage-based add-ons Now, merchants who bill for usage can record and log...
Every subscription business aims to build a strong subscriber base and turn their customers into brand ambassadors. Valuable subscribers aren’t necessarily the customers who spend the most. Profitable customers advocate on your behalf, share valuable feedback, and actively interact with your brand. When identifying your most profitable subscribers, apply the...
Are you a subscription enthusiast? You’re not alone! Welcome to Subscriptions Weekly. In this edition, we review the latest earning reports from global brands, discuss Twitter Blue’s updates, and share how subscription companies can prepare for the end-of-2022-start-of-2023 season. The Q3 aftermath: the winners, the losers, and the surprises Subscription...
Many components create the ideal customer acquisition promotional toolkit. Free trials are one of them. However, one of the questions many product marketers face is whether or not to require credit cards for free trials. To decide if requesting credit card information aligns with your strategy, ask yourself the following: ...
Welcome back to Subscriptions Weekly–your one-stop newsletter for industry news! In this edition, we dive deeper into ad spend forecasts and how marketers for global brands are fighting uncertainty. Check out new pricing for Apple’s subscription offerings, Spotify’s Q3 growth report, Lyft’s monthly plan relaunch, and Amazon’s partnership with Venmo....
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