Welcome back to Subscriptions Weekly! Buckle up, turn up the tunes, and get ready to dive into the world of subscriptions. First stop: Alaska Airlines and Recurly are teaming up to make your travel dreams soar to new heights, unlocking a world of personalized experiences at 35,000 feet! Installment plans like BNPL are all the rage, with both shoppers and merchants alike jumping on board faster than you can say "checkout." 

Over 500 million music lovers worldwide are now subscribed to streaming services, making it clear that music streaming is here to stay. And on our last stop, publishers everywhere are singing the praises of subscriptions.

Alaska Airlines and Recurly make travel dreams a reality with new subscription service

In the landscape of subscription services, Alaska Airlines takes flight with Recurly, crafting an exclusive Access subscription service. Aimed at harnessing the shift in consumer demand for personalized experiences, this bold move is backed by Recurly's commitment to empowering brand relationships and nurturing customer retention. Read more on Alaska Airlines.

Nearly 60% of shoppers in the U.S. have tried split-payment options over the last year

BNPL is pretty popular–like, really popular. According to data from PYMNTS Intelligence, about 3 out of every 5 shoppers in the U.S. have been using installment plans like buy now, pay later (BNPL) over the past year. And it's not just shoppers who are into this trend. Merchants are taking notice too. In fact, 78% of them are planning to beef up their installment plan offerings. Read more on PYMNTS.

Over 500 million folks around the world are subscribed to music streaming services

The International Federation of the Phonographic Industry (IFPI) just dropped its Global Music Report for 2023, and the numbers are pretty awesome. Global recorded music revenues shot up 10.2% last year, hitting $28.6 billion. One major reason for this surge? Paid subscriptions to music streaming services. They hit a milestone, surpassing 500 million globally. And with subscription streaming revenues reaching a staggering $14 billion, it's clear that music streaming is here to stay. Read more on Music Business Worldwide.

Subscriptions are now a top priority for publishers everywhere

Vaibhav Khanna, the Head of Product & Subscriptions at NDTV Profit (formerly Bloomberg Quint Prime), shared some insights at the Digital Media India conference. He highlighted how subscriptions are becoming crucial for publishers, especially with ad revenues taking a hit and the cookie apocalypse looming. Read more on World Association of News Publishers.

🗓️ Save the date! Subscription Sessions: we’re dishing out the secrets to retention, loyalty, and churn management

A free virtual conference, no fluff, and from the comfort of your desk. We’ll dive into tactics and real-world examples that will provide your growth, product, tech, and finance teams with the tips they need to drive retention, renewals, and upsells. Register here for the event.

📝The complete checklist for launching a subscription offering

Download our exclusive checklist today and step into a world of strategic insights and actionable tips to start a subscription business. Whether you're refining your offerings or starting from scratch, our checklist guides you through every crucial stage–from market research to global expansion. Download the checklist

From the Recurly blog