October 2022 | Product launch summary

In keeping with the season, our engineers have filled October’s product launch with nothing but treats. In all, there are two new features and one new service.  Here’s what’s new and why it matters. New custom report builder: We’re hearing from merchants that they want more and better subscription and...

Continue reading

Subscription Breakfast Series recap: Allan Wills from True Royalty TV

Recurly’s Stephanie Johnson, Marketing lead for EMEA, and Oscar Wall, General Manager of EMEA hosted our very first Subscription Breakfast event to share how industry leaders are driving subscription growth. This monthly, intimate breakfast event will host industry experts to share challenges, lessons learned, and recurring revenue strategies. First up,...

Continue reading

Subscriptions Weekly

This Subscription Weekly edition covers the new Amazon Access discount hub, Telegram pricing discount in India, and YouTube’s attempt to push its premium tier to watch 4K videos. A new WEX launches a digital wallet for small and medium-sized businesses. Mastercard partners with Inswitch to offer payment solutions in Latin...

Continue reading

Why churn analysis matters for your subscription business & how to do it well

Various studies have shown that acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. It’s a big number but hardly surprising; companies have to spend a lot of money on advertising and sales to acquire new subscribers. With that in...

Continue reading

Pause membership: A powerful retention tactic

Subscriptions are a top driver of loyalty and revenue growth for brands looking to grow. However, there comes a time when consumers may consider canceling their subscriptions. In fact, 31% of U.S. consumers say they plan to cancel some subscription services this year–after 46% canceled a subscription due to...

Continue reading

Declined credit card: Meaning & solution to each message

“Declined,” “insufficient funds,” and “invalid card number” are some of the phrases subscription businesses fear most. And they’re not to blame–recurring billing can be complex.  For example, for failed one-time transactions, an error message alerts the buyer, and they use another payment method to purchase. However, for recurring transactions, the...

Continue reading

Subscriptions Weekly

Fall has arrived, and so have the retail holiday sales! This Subscriptions Weekly edition is all about Amazon, Target, Sephora, and P.F. Chang’s new offers in the U.S., plus Taiwan’s first iPhone subscription plan. And we dive deeper into the complexities of digital payments and how they’re shaping the future...

Continue reading

Churn: What it is & why it matters

Subscriber churn is a metric that subscription businesses monitor very closely. Even slight changes in your churn rate can drastically impact your revenue growth. Let’s dive deeper into the real subscriber churn definition, how it affects your business, and proven tactics to prevent it.  This growth metric has two...

Continue reading

Understanding involuntary churn vs. voluntary churn & how they affect subscriber retention

Measuring and reducing churn is paramount to grow faster, smarter, and stronger. Every subscription business should be aware of the importance of churn and how retention can become a competitive advantage for subscription businesses.  Getting smart about nurturing your customer base is a true competitive advantage for subscription businesses. To...

Continue reading

Simplifying revenue recognition for companies with subscription and recurring revenue models

At Recurly, we know how to simplify the complex–we’ve been helping merchants scale while streamlining recurring revenue and subscription billing for over a decade. And now, we’re bringing that same focus to revenue recognition automation. We’re thrilled to announce the acquisition of LeapRev, a global revenue recognition and forecasting solution....

Continue reading