Creator economy: How to own your audience through subscriptions

The creator economy is growing steeply, imposing stiff competition on the few well-known journalists and media companies that once enjoyed monopoly control. While promoting decentralized creation and distribution of content, the creator economy empowers individuals to leverage their skills and creativity, directly reach their audience, and encash their talent. As...

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Subscriptions Weekly

This week, Google announced prepaid app subscriptions in emerging markets to help them reach users in areas where pay-as-you-go is normal. Netflix explores lives streaming that opens up more possibilities for live content. Hulu and Xbox partner on a gaming pass for use on the PC, expanding the subscription gaming...

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How Recurly Calculates MRR: What Subscription Businesses Need to Know

If you bill on a recurring basis, you likely already know the importance of tracking Monthly Recurring Revenue (MRR). Recurly calculates this all-important subscription metric for your business as part of our Analytics offerings. While the MRR Analytics Report is the most viewed report in our product, it’s also...

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Subscriptions Weekly

This week, Instagram tests NFTs for creators and collectors, Netflix plans for a cheaper, ad-supported plan this year, Discovery+ joins Roku Channel, and Sweetgreen combines subscription offers with a loyalty program. Instagram experimenting with NFTs As of this week, Meta-owned Instagram is testing NFTs - non-fungible tokens - with some...

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The future of subscriptions: How digital is changing the way we pay

The growing popularity of cryptocurrencies, NFTs, and micropayments is quickly changing the way consumers spend and save. In 2021, a study found that 16% of U.S. adults had invested in, traded, or used cryptocurrency — up from just 1% in 2015. For Americans between the ages of 18 and...

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Subscription fatigue: Why do customers churn in DTC?

Subscription offerings in the direct-to-customer (DTC) framework are steadily rising, enhancing customer experience and simultaneous merchant control. Merchants are turning bullish toward this business model as they’re empowered to eliminate intermediaries from their supply chain, disrupt traditional monopolies, and sell directly to their end consumers. Moreover, with subscriptions, there’s an...

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Subscriptions Weekly

Is Disney+ next to crack down on password sharing? Several weeks after Netflix announced its testing fees for password sharing, Disney+ may be inching towards the same fate for its users. According to Protocol, “Disney recently sent out a questionnaire to subscribers in Spain, asking them why they are...

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Subscriptions Weekly

The latest industry news reveals that Amazon Prime is unveiling a new payment option, Peacock talks about its stellar first quarter in 2022, and Pokemon Unite is joining the subscription world for more gaming perks. More payment options with Amazon Prime Amazon has unveiled Buy with Prime, its latest online...

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5 tactics to nail the endemic customer experience with Recurly

The impact of COVID-19 on subscriber behavior has been drastic. Lockdowns and restrictions expedited the shift from purchases in brick-and-mortar stores to ecommerce–changing every aspect of the customer experience, especially in the subscription business. While some have seen a positive impact, others have faced more challenges than opportunities, forcing...

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The meteoric rise of mobile app subscriptions

With the deep-rooted penetration of smartphones and the Internet into mainstream life, the marketplace for goods and services has pivoted sharply over the last few years. Moreover, with the pandemic impacting the world in unprecedented ways, standard industry purchasing trends have further undergone a steeper pace of change. Unsurprisingly,

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