"What makes a subscriber better than a one-time customer is the journey...the full experience the subscriber gets to be a part of." This quote, from a recently-hosted subscriber lifecycle workshop, is poignant and pervasive. Because it's true, and especially true for the recurring revenue model. Subscriptions, memberships, XaaS, it's...
Last week, we discussed how a well-thought-out payments strategy can fuel growth for subscription business. Today, we're thrilled to announce some major advancements for the Recurly platform that will help merchants put together an even more comprehensive payments strategy. Our press release is below. Recurly launches Wallet in a...
There are certain well-worn areas businesses focus on to accelerate growth. You know that to drive acquisition, you need to learn more about your customers, run hard-hitting marketing campaigns, and come up with offerings so great that your customers will spread the word about them. But one strategic lever many...
The global Software as a Service (SaaS) market size is projected to reach USD $307B by 2026, from $159B in 2020. To learn more about how the SaaS industry has evolved, we virtually sat down with Joe Hyrkin, CEO of Issuu - a Recurly customer since 2014 and...
Involuntary churn strikes fear in the hearts of subscription businesses everywhere, and for good reason: over half of all churn is involuntary. And considering the fact that acquiring new customers costs 5 times more than retaining an existing one, nipping involuntary churn in the bud is critical for subscription businesses. ...
Digital marketing agencies may not think of themselves as an ideal use case for a subscription management and billing platform, but Black Propeller, an award-winning digital marketing agency based out of Bel Air, Maryland, doesn’t like to do things the traditional way. “Being able to easily keep an eye...
A year ago, COVID-19 hit the US in full force—and MarketMuse, a SaaS company that helps marketing teams build smart content strategies—saw an opportunity to boost subscriber acquisition by leveraging coupons and promotions. “We've experimented a lot in the past year after launching our self-serve product. When the pandemic...
We are thrilled to announce that Sumitha Nathan has joined Recurly as VP of Customer Enablement! Sumitha will be leading professional services engineering, enablement managers, and sales engineering reporting to our CTO, Tony Allen. Sumitha Nathan, VP Customer Enablement Sumitha is a seasoned...
Subscription merchants remain well-positioned for pandemic lockdown living, and 2020 subscription rates are a testament to that fact. As we head into 2021, subscription businesses now face the task of retaining COVID-era subscribers as people separate needs from wants in the aftermath. In PYMNTS’ Subscription Commerce Tracker®, done in...
Before we relegate 2020 to the past, I’d be remiss if I didn’t highlight one of the major economic trends we saw this year: an explosion in subscription commerce. This time last year, we accurately predicted that subscription commerce would continue to grow and evolve, but certainly none of...