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Welcome back to Subscriptions Weekly! This issue is all about what consumers want and how brands respond to their ever-evolving needs. We dive deeper into our new global consumer report–which reveals the trends and behaviors that drive acquisition and retention. We review the FTC’s sue against Amazon over ‘deceptive’ practices,...
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As the subscription industry continues to bloom, understanding what it takes to accelerate subscriber and revenue growth sustainably is key to differentiating from competitors. At Recurly, we’re committed to sharing the latest findings on consumer demands, economic trends, and their impact on the industry. Oscar Wall, Recurly EMEA General Manager,...
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Welcome back to Subscriptions Weekly! This time we dive deeper into Netflix’s spike in sign-ups after rolling out its password crackdown and Adobe’s new generative AI subscription. We also review the new conditions for the YouTube Partner Program (YPP), and how Reddit apps are considering subscriptions as an alternative to...
What is innovation at scale? Innovation is key to the success of any subscription business. It's what keeps customers engaged and coming back for more. There are many ways to innovate in the subscriptions space, but some of the most common include: Adding new features or products: This is a...
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Welcome back to Subscriptions Weekly! In this issue, we talk about the FTC’s proposed changes for subscription cancellations. We also dive deeper into Amazon’s negotiations to offer mobile phone services as a Prime perk and review the expected-to-grow subscription vehicle industry. Additionally, we discuss what’s coming to Netflix Games and...
Scaling IT infrastructures is a common challenge for subscription businesses. Engineering and product teams are strapped for resources, often lacking the tech stack to handle the complexities of scaling globally. Regardless of your business size, success relies on optimized internal processes, especially in technology. However, technology teams invest in building...
The changing landscape of monetization and pricing models, along with an increased demand for personalized plans and product offerings in the direct-to-consumer (DTC) realm, create a greater need for accounting automation to comply with complex global revenue recognition standards. Moreover, due to the current economic downturn, businesses are shifting to...
The subscription business model continues to experience major shifts in subscriber expectations and demands, the value of subscription services, and consumer experiences. Amid challenging times of macroeconomic uncertainty and the revaluation of subscriptions, brands must get ready to grow at the same pace as the industry–expected to top $1.5 trillion...
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Welcome back to Subscriptions Weekly! This week, we review how businesses can leverage personalized subscriber data to maximize performance. We check how Uber and Snapchat respond to subscriber demands with cashback and AI-driven features, respectively. And lastly, we review Vässla’s new e-bike subscription in the U.S. and the regulatory implications...
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The streaming industry continues to transform how we consume media and enjoy entertainment. Modern-day customers are always on the lookout for ways to stay entertained, especially in the comfort of their homes, and streaming subscriptions offer a vast array of content at their fingertips. According to Forbes, video services...
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