As subscription commerce thrives on the recurring revenue model, ensuring the continuity and growth of subscribers forms the heartbeat of successful businesses in this industry. Acquiring new customers is always attractive, but retaining existing customers costs less and is a solid business objective to pursue. Statistically, companies across the...
This week, Netflix confirms its new ad-backed tier while Zoom launches a new packaging offering, and Alo Yoga enables cryptocurrency payments. Netflix confirms new ad-supported service Netflix’s co-CEO, Ted Sarandos, has confirmed that the company is working to include a new, cheaper, ad-supported subscription tier to their catalog by the...
Consumer demands change constantly, and you need to be one step ahead. Built with your revenue goals in mind and the most innovative subscription management and billing technology, Recurly makes scalability possible with a lightweight API that emphasizes ease of integration and a faster time-to-value. What exactly can you do...
A big week for the subscription industry: PipeCandy and Rodeo forecast that 75% of DTC brands may offer subscriptions by 2023. Telegram and Snapchat are working on paid subscription plans, while Instacart and PlayStation delight their customers with innovative services. 75% of DTC brands may offer subscriptions by next year...
This week, Amazon simplifies its Kids+ subscription pricing structure while maintaining easy access for both Prime and non-Prime members. Also, Autonomy, an electric vehicle subscription company, arrives in California. Amazon’s pricing for Kids+ subscription gets easier A price change is happening on July 14 for Amazon’s Kids+ subscription service. Amazon...
This week, the Jonas Brothers are launching their very own video subscription service with exclusive content. Also, TikTok has released a subscription comedy series, Finding Jericho. Jonas Brothers launch video subscription service The Jonas Brothers are launching a smartphone-only video subscription service for their fans. For $5 a month, fans...
In the last couple of years, especially during the pandemic, we saw the rise of new consumption preferences–personalization is one of these. It’s no secret that personalization drives subscription success. According to Forrester, 77% of consumers prefer brands that offer tailored services and experiences, while 66% of customers...
It’s a big week for subscriptions! TikTok competes with streaming services with its own LIVE subscriptions, the NFL is launching its own mobile-first streaming option, GameStop launches digital wallets, and so much more. Get basic Hulu for $1 per month Today is the last day new and select existing subscribers...
The creator economy is growing steeply, imposing stiff competition on the few well-known journalists and media companies that once enjoyed monopoly control. While promoting decentralized creation and distribution of content, the creator economy empowers individuals to leverage their skills and creativity, directly reach their audience, and encash their talent. As...
This week, Google announced prepaid app subscriptions in emerging markets to help them reach users in areas where pay-as-you-go is normal. Netflix explores lives streaming that opens up more possibilities for live content. Hulu and Xbox partner on a gaming pass for use on the PC, expanding the subscription gaming...