November 2022 | Product launch summary

In case you’re not a fan of pumpkin spice everything, our Recurly engineers have given us a few more things to be thankful for in the November product release. Here’s what’s new and tasty: 1. Decimal quantities for usage-based add-ons Now, merchants who bill for usage can record and log...

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Identify high-profitable subscribers & maximize your revenue

Every subscription business aims to build a strong subscriber base and turn their customers into brand ambassadors. Valuable subscribers aren’t necessarily the customers who spend the most. Profitable customers advocate on your behalf, share valuable feedback, and actively interact with your brand.  When identifying your most profitable subscribers, apply the...

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Subscriptions Weekly

Are you a subscription enthusiast? You’re not alone! Welcome to Subscriptions Weekly. In this edition, we review the latest earning reports from global brands, discuss Twitter Blue’s updates, and share how subscription companies can prepare for the end-of-2022-start-of-2023 season.  The Q3 aftermath: the winners, the losers, and the surprises Subscription...

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Boost your sign-ups: No credit card for free subscription trials

Acquisition is one of the most challenging strategies in subscriptions. How can businesses reinvent their offerings to beat the competition, subscriber demand shifts, and new buying behaviors?  Many components create the ideal customer acquisition promotional toolkit. Free trials are one of them.  This article will answer all your questions about...

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Subscriptions Weekly

Welcome back to Subscriptions Weekly–your one-stop newsletter for industry news! In this edition, we dive deeper into ad spend forecasts and how marketers for global brands are fighting uncertainty. Check out new pricing for Apple’s subscription offerings, Spotify’s Q3 growth report, Lyft’s monthly plan relaunch, and Amazon’s partnership with Venmo....

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Member journey 101: Optimize your subscriber experience

When it comes to optimizing subscriber experience, your work is never really done. Subscription motivations and priorities are constantly changing; however, customer experience remains a top driver for revenue. Over 90% of consumers said they’d spend more money with businesses that offer streamlined experiences. Given the importance of customer...

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Subscriptions Weekly

One thing’s for sure with subscriptions: something is always happening. This week, we talk about the subscription billing management growth projection. Netflix’s bounce back from subscription and revenue loss and new features from Snapchat+, Discord, Verizon, and Walmart. The new Amazon insurance store and Uber Eat offerings in the UK,...

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The 5 must-dos to master subscription customer acquisition

Subscriber acquisition impacts your business and revenue growth, and it’s one of the most important and challenging strategies in subscriptions. Acquisition requires a deep understanding of your product, subscriber preferences and behavior, and consumer loyalty.  This article will teach you the ideal subscriber acquisition strategy and how to optimize yours...

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New ramp pricing feature unlocks more acquisition & retention options

From streaming services to tacos to heated seats in BMWs, people sign up for subscriptions for a variety of reasons. The reason that tops them all, though, is price. Pricing is critical to the success of subscription-based companies, not just during the acquisition phase. Price is also...

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Subscriptions Weekly

Welcome back to Subscriptions Weekly! In this edition, we dive deeper into subscriber preferences and digital payments.  Americans put streaming over groceries on spending, will they flock to Netflix’s new ad-supported tier? Morgan Stanley has valued Walmart+ membership at $45 billion–savings on fuel contribute to this. FTX, Visa, Coinbase, and...

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