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Streaming giant Sling TV has ushered in a new era of flexibility with the introduction of "mini subscriptions," marking a departure from traditional, rigid, one-size-fits-all bundles. This innovative offering...
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Key takeaways: Churn has two distinct causes. Your strategy must address both voluntary churn (customers actively canceling due to issues like price or value) and involuntary churn (customers leaving unintentionally...
Stop right there. If you think localization is a side project — a “nice to have” or just a synonym for translation — you’re missing the point. The most successful...
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Welcome back to Subscriptions Weekly. From fintech IPO buzz to major streaming mergers and shifting consumer habits, this week’s headlines show how payments, pricing, and platform strategies are evolving to...
Kudos doesn’t just sell diapers; they represent a movement toward sustainability and performance, offering parents disposable diapers lined with 100% cotton for comfort and care. “We’re on a mission...
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Welcome back to Subscriptions Weekly! From strategic price shifts to AI-powered engagement, this week’s headlines show how top brands are rethinking growth, and what subscribers expect in return. Let’s get...
You’ve got the product. You’ve found market fit. Now, your eyes are on the global prize. You’re thinking about payment gateways. You’re localizing your checkout page. You’re translating your marketing...
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In the competitive subscription market, understanding what truly motivates your customers is the key to growth. With acquisition rates slowing and competition heating up, fine-tuning your strategies and truly...
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Welcome back to Subscriptions Weekly! Retention is taking the center stage: Apple is giving developers new tools to reduce churn, Netflix’s ad-supported tier is growing faster than ever, and Disney+...
How Cinemark Theatres built a top-performing subscription program Key takeaways: Build a program for real life, not a rigid model. Cinemark’s success started with a simple idea: give members the...
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