A Muse for Smart Promotions and Subscriber Growth

A year ago, COVID-19 hit the US in full force—and MarketMuse, a SaaS company that helps marketing teams build smart content strategies—saw an opportunity to boost subscriber acquisition by leveraging coupons and promotions. “We've experimented a lot in the past year after launching our self-serve product. When the pandemic...

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Sumitha Nathan Joins Recurly to Double Down on Customer Enablement

We are thrilled to announce that Sumitha Nathan has joined Recurly as VP of Customer Enablement! Sumitha will be leading professional services engineering, enablement managers, and sales engineering reporting to our CTO, Tony Allen.  Sumitha Nathan, VP Customer Enablement Sumitha is a seasoned...

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Sustaining the Great Subscription Surge Into 2021 And Beyond

Subscription merchants remain well-positioned for pandemic lockdown living, and 2020 subscription rates are a testament to that fact. As we head into 2021, subscription businesses now face the task of retaining COVID-era subscribers as people separate needs from wants in the aftermath. In PYMNTS’ Subscription Commerce Tracker®, done in...

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The Future of Subscriptions Looks Brighter Than Ever

Before we relegate 2020 to the past, I’d be remiss if I didn’t highlight one of the major economic trends we saw this year: an explosion in subscription commerce. This time last year, we accurately predicted that subscription commerce would continue to grow and evolve, but certainly none of...

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Userlike to User-Love: Reducing Churn & Driving Conversions with Recurly

Userlike, based in Cologne, Germany, offers professional live chat software to help its customers raise conversion rates, promote customer loyalty, reduce churn, and pinpoint areas for improvement.  Userlike wanted to maintain its lean business model, but at the same time, recognized the importance of partnering with a reliable subscription...

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How WineDirect Cuts Complexities with Automated Subscription Billing

While our love for wine goes back thousands of years, today’s wineries and their clients need modern solutions. WineDirect is the grapevine connecting winemakers and consumers. The company provides an end-to-end solution for over 1,800 wineries worldwide, big and small, to sell wine directly to end consumers. This DTC business...

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The PSD2 Deadline is Approaching Fast—Here’s What You Need to Know

2020 has been quite the year, to say the least, and we can’t wait for it to finally come to a close. Before we collectively break out the bubbly, though, there’s one thing European merchants need to make sure they’ve taken care of: compliance with Strong Customer Authentication, or SCA,...

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More BARK, Less Bite: How Recurly’s Technology Boosts Retention & LTV

Spoiling man’s best friend just got a lot easier, all thanks to BARK’s decision to partner with Recurly. BARK, the dog enthusiasts responsible for BarkBox, are leading the pack in subscription business. And they’re doing so by opting for the best technology to optimize their recurring payments and plans...

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Subscription Business' Field Guide to Global Expansion

The subscription race is rapidly accelerating, fueled by more and more players entering the subscription market. In an effort to scale growth, savvy subscription model businesses are looking to expand across borders in new regions, such as EMEA, LATAM, and APAC.  But global expansion brings with it a plethora of...

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Offer Discounts Any Way You Like With Item Coupons

Recurly’s Item Catalog has come a long way since we introduced it in earlier this year. Just a few months later, we made it possible to sell add-on recurring items in addition to selling items in a one-off fashion, and a few months after that, we made...

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