From streaming services to tacos to heated seats in BMWs, people sign up for subscriptions for a variety of reasons. The reason that tops them all, though, is price. Pricing is critical to the success of subscription-based companies, not just during the acquisition phase. Price is also...
Welcome back to Subscriptions Weekly! In this edition, we dive deeper into subscriber preferences and digital payments. Americans put streaming over groceries on spending, will they flock to Netflix’s new ad-supported tier? Morgan Stanley has valued Walmart+ membership at $45 billion–savings on fuel contribute to this. FTX, Visa, Coinbase, and...
What started as standard royal entertainment via tapes and documentaries blossomed into a full-blown on-demand streaming service devoted to Royalty worldwide. In 2018, True Royalty TV started a direct-to-consumer play, eventually growing globally into six markets, with a major portion of its customer base in the U.S. The transition...
In keeping with the season, our engineers have filled October’s product launch with nothing but treats. In all, there are two new features and one new service. Here’s what’s new and why it matters. New custom report builder: We’re hearing from merchants that they want more and better subscription and...
This Subscription Weekly edition covers the new Amazon Access discount hub, Telegram pricing discount in India, and YouTube’s attempt to push its premium tier to watch 4K videos. A new WEX launches a digital wallet for small and medium-sized businesses. Mastercard partners with Inswitch to offer payment solutions in Latin...
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Various studies have shown that acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. It’s a big number but hardly surprising; companies have to spend a lot of money on advertising and sales to acquire new subscribers. With that in...
Subscriptions are a top driver of loyalty and revenue growth for brands looking to grow. However, there comes a time when consumers may consider canceling their subscriptions. In fact, our survey report states that 31% of U.S. consumers say they plan to cancel some subscription services this year–after 46%...
For most ecommerce businesses, failed one-time transactions are easy to solve when the shoppers simply use another payment method to complete the transaction. However, it is a different story for subscription businesses where the card details are captured during sign-up and used for recurring monthly payments. In this article, we’ll...
Fall has arrived, and so have the retail holiday sales! This Subscriptions Weekly edition is all about Amazon, Target, Sephora, and P.F. Chang’s new offers in the U.S., plus Taiwan’s first iPhone subscription plan. And we dive deeper into the complexities of digital payments and how they’re shaping the future...
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Getting smart about nurturing your customer base is a true competitive advantage for subscription businesses. Every subscription business should be aware of what churn is, the different types of churn, and how to offset your customer acquisition cost with a robust retention strategy. To turn your churn around, you have...
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