What Is Involuntary Churn & What You Can Do About It

One of the main challenges subscription businesses face is churn, which lowers the number of subscribers  and monthly recurring revenue. The two types of churn are voluntary and involuntary, and because each is driven by entirely different things, as a subscription business, you need to take different steps to mitigate each type of...

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Using Machine Learning to Optimize Subscription Billing

As a data scientist at Recurly, my job is to use the vast amount of data that we have collected to build products that make subscription businesses more successful. One way to think about data science at Recurly is as an extended R&D department for our customers. We use a...

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Live Webinar: The CFO’s Guide to Maximizing Revenue

Increasingly, CFOs and other business leaders are recognizing the many benefits of the subscription model—from predictable, compounding revenue to deep, long-term customer relationships. However, nothing jeopardizes subscription revenue faster than churn. Imagine if you could automatically repair a major factor in churn, involuntary churn due to failed payments?In this webinar,...

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Subscriber Acquisition: Best Practices and Key Metrics

Subscriber acquisition is both an art and a science—and it can be a complex undertaking. A business needs to know who its best customers are likely to be, have a thorough understanding of what it is they want and what the business can provide (their pain points and how best...

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Subscription Best Practices: How to Reduce Friction and Accelerate Revenue Growth

The subscription model is ideal for today’s customer-centric, digital economy. However, to drive momentum and sustain growth, subscription businesses need to eliminate points of friction that can limit conversion from potential subscribers or cause existing subscribers to downgrade or churn. Join us as we share key insights into creating a...

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Curation and Consumables: Two Keys to Growth in the Subscription Box Market

For consumers, one of the most popular subscription type is the subscription box—that curated collection of goodies that subscribers receive on a regular basis (often monthly, but not always) which the box purveyor hopes will delight and surprise its recipient. Beauty boxes such as Birchbox were an early success story, along...

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Amazon Goes Back to School and Reduces Customer Friction

“Learning is a treasure that will follow its owner everywhere.”  -- Chinese Proverb In many parts of world, the month of August means the end of the school break. Students go back to school, parents’ lives become calmer, and businesses start to ramp up their various activities as employees return...

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On Beer, Germany, and the Importance of Customer Retention

Recently, we wrote a blog that involved a London pub’s innovation in beer drinking that enabled a friction-free experience for its customers during the busy holiday season. The goal of course of frictionless commerce is to make it easier for your customers to shop, pay, and receive their purchases, and in...

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Marketing to the “Mom” Demographic

In marketing and advertising, “key demographics” are the linchpin around which campaigns are formulated. The demographic informs marketers’ efforts to create highly tailored messages that will convert the most number of new customers and gain the highest amount of revenue from them. These target demographics of course vary by product...

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Recurly Research: Subscription Trends and Benchmarks That Provide Insights for Your Business

Most business decisions are driven by data. With a wide range of customers in multiple industries using Recurly, we have enviable visibility into comprehensive subscription data within our platform which gives us a unique perspective. Using this data—which we’ve aggregated and anonymized—we’ve compiled a variety of reports which provide meaningful,...

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