Blueprint for Subscription Success: What to Look for in a Subscription Platform

In e-commerce, transactions can fail for any number of reasons, and every time a transaction is declined, the business loses revenue. With subscription businesses, the problem is compounded by the fact that subscription revenue is recurring revenue. This makes effective management of billing and payments especially critical: any time a...

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The Holy Grail of Subscription Commerce

These days, most entrepreneurs and investors are quite clear about the merits of the subscription model. From a business perspective, recurring revenue is a wonderful concept. When a subscription business is firing on all cylinders, recurring revenue compounds beyond the costs of customer acquisition, and the world is the proprietor’s...

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Using Recurly Data to Fight Churn

In our previous post in this series, we talked about the difference between cancellation and churn. The post outlined the different actions you can take when a customer cancels to try to prevent them from churning and how Recurly helps to identify these customers. Because we know you can’t prevent all...

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Blueprint for Subscription Success: New E-Book From Recurly

The subscription model is one of the fastest-growing categories in e-commerce—which should come as no surprise given the many benefits that a recurring revenue business offers. While the model provides benefits, it also has inherent complexity. Businesses seeking to start a subscription business or add a subscription component to their...

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New Recurly API Includes Many Useful Improvements

A new version of Recurly’s API has been released! Version 2.5 comes with many improvements such as new endpoints, new request attributes, and new response attributes as well. Let’s dive in and take a look at what’s changed! First, we have a new endpoint for attempting a collection on an...

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Best Practice: Automate the Revenue Recovery Process

Credit cards are an extremely convenient way to pay for online purchases. However, subscription businesses can face challenges in successfully completing recurring payments via credit cards. This is because after the initial payment at signup, various factors can cause the recurring payments to fail. The most effective way to repair...

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Cancellation vs. Churn: What’s the Difference and Why It Matters

Do you know what your subscriber churn rate is? How about the median churn rate for your industry? Do you know the difference between churn and cancellation? And perhaps most importantly, do you know what you can do to try to prevent a customer who has cancelled from churning? Our...

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“No Credit Card Required” -- Increase Sign-Ups With Cardless Free Trials

In marketing, making it as easy as possible for your prospects to test out your product or service can be a winning strategy. For subscription businesses, a free trial subscription is one way to do that. Customers get a taste of what you provide without having to commit to anything....

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Key Terms Related to Churn, Defined

“If you wish to converse with me, define your terms.”  ~ Voltaire Next week, we’ll be launching the first of several blog posts about data—specifically about how our customers can use their data in Recurly to improve and optimize their business. Our first post focuses on churn, which is always...

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Ditch Those Spreadsheets and Improve Revenue Recognition

In the best of circumstances, financial reporting can be a complicated and sometimes difficult task. Accuracy is critical but not always easy to achieve. Subscription-based businesses face added challenges in accurately recognizing revenue. The business may have different billing models with different terms, have numerous customer upgrades and downgrades that need...

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