According to CardNotPresent: “Merchants will lose more than $70 billion globally to card-not-present fraud in the next five years, but many still think fraud prevention is too costly, according to a new report. U.K.-based consultancy Juniper Research found that the ongoing migration to EMV technology in the U.S., a slower-than-expected...
Here in the Bay Area, we’re celebrating the 50th anniversary of the Summer of Love. Numerous events are taking place, and nearly all involve music. Jefferson Airplane and the Grateful Dead covers are particularly popular. This music harkens back to a time when the music industry and its partner, FM radio,...
BarkBox is an early success story in the tumultuous, competitive, and ever-changing realm of subscription boxes. Now a company with $100 million in annual revenue, the story of their founding is decidedly unique and charming. Not only did the company’s founder seize upon an idea that turned out to have...
Isaac Newton’s first law of motion famously states that an object in motion will stay in motion. Similarly, you can think of the subscription model like a force that is always in motion, sustained by the subscriber lifecycle and recurring revenue. At critical points during the subscriber lifecycle, businesses are...
Millennials are a unique demographic. Generally defined as being born between the early 1980’s and the late 1990’s, there's no lack of commentary around this generation, which is the largest in U.S. history (they’re essentially the children of the Baby Boomers—the ‘Me Generation’). Time Magazine memorably dubbed them the ‘Me Me Me...
Any business that seeks to grow rapidly needs to have the right tools in place to support that growth. Subscription businesses in particular need an accounting solution that can handle the complexities of reporting on recurring revenue, one that can help speed their month-end close by automating key processes, creating...
In our previous post in this series, we talked about using data to identify your most profitable subscribers and the metrics to measure campaign and channel profitability. In this post, we’ll focus on how you can leverage your existing subscribers to acquire more.  You may have heard the adage, “take...
What do you think caused 5.5 million people in Britain to cancel their credit cards last year? If you guessed fraud, you’d be right. Those 5.5 million people comprise a full 12% of the population—one million higher than last year and evidence that cybercrime has gotten worse in that country and...
At the highest level, three major hallmarks of a strong subscription model are: predictable revenuecustomer loyalty, andthe ability to harness a wealth of data for valuable subscriber insights Predictable revenue and customer loyalty are key because, unlike traditional transactional billing models, subscription businesses frequently incur greater expense upfront to acquire...
A crucial aspect of successful subscription billing involves being able to communicate with customers. Recurly sends several million emails every month on behalf of the many subscription businesses that depend on our platform, and we are constantly seeking ways to improve this function. After listening to great feedback, we’ve made...
