Subscription Digest

As noted in our previous blogs in this series (available here, here and here), choosing a payment gateway can be a daunting, but important, task. In this blog series, we’ve outlined many of the things a merchant should consider in assessing different payment gateways. A careful review of a gateway’s reliability,...

Just as a carpenter would certainly choose a hammer to drive a nail, not the blunt end of a screwdriver, so too should a merchant use the correct tool to extract data from Recurly. Today, a merchant has three different options for extracting data. Listen for events in Recurly (via...

As subscription based-businesses continue to evolve, they’re seeking greater control and flexibility in terms of the plans they are able to offer their subscribers and how they’re priced. A one-size-fits-all approach rarely works in any business, and subscription businesses are no exception. Customers want to know they’re getting value, and...

In 1965, American families began clipping coupons en masse and marketers realized how coupons convert prospects, upsell customers, and encourage brand loyalty. In 1990, the internet begat the era of online coupons, making it easier than ever for subscription-based and other businesses to reach an online audiences with their promotions....

In our last post about luxury subscription offerings, we discussed two subscription businesses that provide subscribers a chance to own temporarily that which they cannot (or choose not to) buy permanently. These businesses and others like them use the subscription model to fulfill four-carat desires on half-carat budgets. But there are...

We're excited to announce that Recurly.js will soon support PayPal, giving your customers the flexibility to choose between preferred payment methods – all within your same branded payment form. We are currently beta-testing PayPal with a select group of merchants and will be ready to make this available through an...

In today's blog post, we'll explore best practices to minimize the impact of declined transactions. We’ll also share tips for benchmarking and iterating on site configurations to improve transaction decline recovery and drive revenue. Benchmark For merchants concerned about their decline rates, the most important place to start is by...

Many merchants are concerned about their transaction decline rates and want to ensure that the rates are within what is normal for their industry or segment. Their concerns can be amplified by seeing large blocks of declined transactions, multiple attempts to collect on a single invoice, and numerous customer updates...

In a SaaS-connected world, where best-of-breed software companies have developed  on-demand, highly focused solutions to support a variety of business functions, Recurly merchants weave specialized applications together to create a solution that’s tailored to their business. Merchants get the most value out of connected applications when customer data and events...

There’s a rule of thumb when it comes to marketing: know your audience. This is a great rule in general, and it’s an essential rule for merchants designing a discount campaign to promote their subscription business. Know your audience. Merchants need to know how their customers interact with their product...