Today, we're proud to announce that Recurly raised $6 Million in a Series A round of investment to grow our company well into the future. We'd like to thank our new investors from BV Capital for sharing our enthusiasm for our business. In addition to BV Capital, our existing investors:...
Over the past two years, we have become increasingly aware that payment gateways have been designed to serve traditional e-commerce (one-time transactions) as their primary use case. In many instances, the features and capabilities needed to process payments on a recurring basis are sorely lacking. We have viewed this as both...
Internet marketing for most companies centers around the economics of customer acquisition. For most companies, it is thought of as a 'one-time event' leading to a conversion or sale. Subscription-based companies have the added benefit of receiving revenue over a longer period of time. In the financial world, a predictable...
Back in March 2011, we launched Transparent Post to simplify PCI compliance for our merchants. Today, we are taking it to the next level with the release of Recurly.js. Recurly.js is our open-source Javascript library that gives you great looking credit card forms to securely create subscriptions, one-time transactions, and...
Most companies offering subscriptions on the web serve a global list of geographies. It is also very short-sighted to assume that potential customers will be willing to subscribe to your offering if it is only offered in your local currency. Can you imagine if Spotify rolled out in the U.S....
When evaluating subscription billing systems, the comparison is not always 'apples to apples'. Our merchants benefit from several structural advantages that work behind the scenes to continuously keep your transactions healthy and minimize unnecessary subscriber churn. Error Code Fidelity The error handling for most subscription billing services is pretty basic:...
Q: Who in your company is responsible for customer churn? If you had to pause and ponder the answer, or if you felt that it was everybody’s responsibility…then you’re not alone. When I was with eBay, it was far easier for marketing teams...
Subscription billing models come in a variety of different flavors and apply to many different categories of businesses. However, there are a few common factors that must be considered when selecting the best vendor to handle billing on behalf of your business. Step One: Define your own billing requirements –...
We periodically run promotional offers to help encourage our customers to sign up and take advantage of a special pricing. Our 'Startup Offer' has been running for several months, and we just announced via an email that it will be coming to a close in two weeks, on April 4th,...
I am very excited to announce the release of our latest feature: Multiple Gateway Support. Enabling more than one payment gateway on your Recurly account lets our merchants, large and small, intelligently route the transaction to the appropriate gateway based on the following criteria: payment type, currency, credit card type,...