Kim Courvoisier portrait photograph

Kim Courvoisier

Director of Content and Social, Recurly

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Director of Content and Social at Recurly.

Latest posts by Kim Courvoisier

A map to global payment and subscription success

Acquiring new subscribers and revenue streams are top priorities for subscription brands across the globe. As you look toward expanding your global footprint, you should consider the opportunities and the unique challenges that come with cross-border expansion. This article will help you chart your course with a collection of informative...

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AMA with Issuu: The Evolution of SaaS and Aligning Subscription Pricing With Value

The global Software as a Service (SaaS) market size is projected to reach USD $307B by 2026, from $159B in 2020. To learn more about how the SaaS industry has evolved, we virtually sat down with Joe Hyrkin, CEO of Issuu  - a Recurly customer since 2014 and...

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How one digital marketing agency fuels subscription growth and maximizes billing efficiency

Digital marketing agencies may not think of themselves as an ideal use case for a subscription management and billing platform, but Black Propeller, an award-winning digital marketing agency based out of Bel Air, Maryland, doesn’t like to do things the traditional way. “Being able to easily keep an eye...

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A Muse for Smart Promotions and Subscriber Growth

A year ago, COVID-19 hit the US in full force—and MarketMuse, a SaaS company that helps marketing teams build smart content strategies—saw an opportunity to boost subscriber acquisition by leveraging coupons and promotions. “We've experimented a lot in the past year after launching our self-serve product. When the pandemic...

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Subscription Business' Field Guide to Global Expansion

The subscription race is rapidly accelerating, fueled by more and more players entering the subscription market. In an effort to scale growth, savvy subscription model businesses are looking to expand across borders in new regions, such as EMEA, LATAM, and APAC.  But global expansion brings with it a plethora of...

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How Direct-to-Consumer Brands Can Leverage Subscription Gifting

Consumers are spending differently due to a myriad of effects stemming from the ongoing global pandemic. This year’s holiday shopping and gift-giving season is sure to feel the impact of these changes in consumer behavior. Is this the year that Black Friday loses its importance and Cyber Monday takes its place as...

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The Impact of the Global Pandemic on the Subscription Economy

COVID-19 has taken the world by storm, changing our day-to-day existence in ways we could have never imagined. Back in March, when the pandemic hit the U.S. in full force, many consumers reacted by emptying store shelves of basic necessities including canned goods and toilet paper. Many people, not knowing...

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Recurly Celebrates Grads

It’s the time of year when graduations are celebrated as kids move from one education milestone to the next or begin their life in the “real world.” However, due to the global COVID-19 pandemic, this year most graduations weren't able to be celebrated in the traditional way.  Recurly understood and...

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The 3 Stages of Creating Sustainable Revenue Streams

Building a sustainable revenue stream requires two things: A powerful recurring revenue engine and relationships that drive engagement and loyalty. Both key to surviving during these uncertain times. We recently sat down with Robbie Kellerman Baxter, a leading expert on subscription pricing and membership models and the author of The Membership Economy and The...

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The High Cost of a Payment Gateway Outage

At one time or another, most payment gateways experience outages and performance issues. It’s a fact of life that subscription businesses contend with because transaction success directly contributes to maximizing your revenue.  In this post, we’ll outline a few straightforward tactics to avoid the high cost of a payment gateway...

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Annual Subscription Billing Metrics Report

Subscription Billing Benchmark Report  The unique challenges that come with a subscription business are many. From churn and decline rates to revenue recovery, the obstacles are all too real. Recurly is in the business of making subscriptions a competitive advantage for our merchants and to this end, our business analysts...

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How Gift Cards and Plans Can Help Acquire New Subscribers

In the past, we’ve shared how gift cards and plans can help you acquire new subscribers. Today, in the midst of COVID-19, gift cards and plans are as important as ever to help you acquire subscribers and retain the ones you already have. According to a report by NBC, one analyst...

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How Pausing & Postponing Subscriptions Can Retain Subscribers in Uncertain Times

COVID-19 has penetrated nearly every aspect of our lives and there is no precedence or template for how to respond to this ever-changing situation. Consumers are challenged with layoffs, shelter in place and quarantine orders, plus struggling with how to work from home while juggling the needs of their daily...

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Recognizing the Contributions of Women at Recurly

International Women's Day (March 8) is a global day celebrating the social, economic, cultural, and political achievements of women. The theme for International Women's Day 2020 is #EachforEqual. According to the International Women’s Day website, “Individually, we're all responsible for our own thoughts and actions - all day, every day....

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Recurly: A Year in Review - 2019 Edition

A new year and a fresh decade are upon us, full of opportunity. Today, look back at 2019 with appreciation for all the incredible strides that were made in our industry. We also look back at the amazing companies we are privileged to work alongside. In our 2019 Recurly Year...

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Subscription Commerce Predictions for 2020 and Beyond

Subscription commerce has been undergoing epic growth year after year and shows no sign of slowing down. Subscription commerce is clearly here to stay. As the industry continues to mature, the space continues to get more evolved and sophisticated. To help you stay ahead of the trends, the team at...

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The Benefits of Bundling for Your Subscription Business

Subscriber retention is a cornerstone of successful subscription commerce, and one of the best ways to retain loyal subscribers is to ensure that your subscription delivers value. Because many subscriptions allow subscribers the convenience to set it and forget it, your subscription business might not always be top-of-mind. That’s one...

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Subscription Commerce Cyber Monday Recap

Over the past number of years, Thanksgiving weekend has turned into an all-out ‘deal-apalooza’ with merchants offering discounts galore that begin earlier and earlier each year. Cyber Monday fell one week later this year, on December 2nd (compared to November 26th in 2018). This means consumers have only 26 days...

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