In an effort to combat card not present (CNP) fraud in Canada, Visa has announced an additional card not present mandate. The mandate describes expanded requirements regarding the use of the card verification value (CVV2) for Canadian merchants processing transactions via telephone or through e-commerce environments. Specifically, these changes require the...
Industry analysts have predicted that by 2020, all new software businesses and 80% of historical vendors will offer a subscription option. “What began as a trickle a few years ago has become a stampede of vendors wanting to make a move to a subscription business model,” remarks their analyst. The...
We are excited to announce that Recurly’s Colorado team has moved to a new location in downtown Boulder, just three blocks from well-known Pearl Street. We spent the previous three years in a building right across the way from our new location. Our old office served us well, and we...
Industry experts predict that by 2020, all new entrants and 80% of historical vendors will offer subscription-based business models. Savvy companies are reaping the rewards of subscriptions: high recurring revenue that’s predictable, combined with a competitive and sustainable business model. For CFOs charged with adding the subscription model to an...
Checkout abandonment is the ongoing bane of ecommerce companies. Many such companies have dedicated product and engineering teams continuously monitoring and finding ways to increase conversion rates at checkout. One key to increasing conversion rates is removing friction. How many times have you found yourself shopping online and get to...
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If you’re an e-commerce business, two of the most dreaded words you’ll hear are “card declined.” When a credit (or debit) card is declined, the sale can’t go through and you don’t earn that revenue. If you’re a subscription business processing a recurring payment, a declined card can also result...
The best things in life are free, or so the saying goes. In subscription commerce, free trial subscriptions are a proven customer acquisition tool. By letting prospective subscribers sample your product or service, they can experience your offering before deciding whether or not to subscribe. Offering free trials is particularly...
One of the most difficult decisions a subscription business faces is figuring out how to price their product or service. This can be especially challenging when you offer both monthly and yearly plans for the same product. Set the yearly price too low and you could end up missing out...
On Friday, October 5th, Recurly was notified by a vendor, Apollo.io, of a security exposure created in their server environment. Recurly used Apollo to provide Recurly with sales lead and marketing services. Apollo informed us that they believe the data leak included Recurly data such as customer names and contact information....
There are so many factors that can cause a recurring credit card transaction to be declined: out-of-date or inaccurate card information, insufficient funds or temporary hold, gateway issues, and fraudulent activity, to name just a few. When payments are unsuccessful, subscription businesses can lose subscribers to involuntary churn. It’s important...
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