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We’re back from the holidays, ready to give you the latest updates in the subscription industry! The first Subscriptions Weekly of the year dives deeper into strategy and trends for 2023: the evolution of app monetization, the effect of subscriptions in holiday gifting, how streaming giants are fighting the cost-of-living...
Have you ever tried to navigate a boat without looking at a compass? That’s how it feels to run a subscription business without consumer insights. Subscriber insights make your marketing strategy more targeted, give you a better idea of what to focus on, and show you how to design...
Welcome to the last Subscriptions Weekly of 2022. We’re closing the year with news from the streaming, SaaS, and subscription apps industry. Continue reading to get insights on ad-backed tiers for subscription video-on-demand (SVOD), the consumption-based pricing proposal for software platforms, alternative app stores for iPhone, and updates on Apple’s...
Anticipating consumers’ needs has become the main goal for most subscription businesses, especially in challenging economic times. Quality, actionable subscriber insights are the most effective way to achieve it. The importance of subscriber insights analysis Consumer insights give you a deeper understanding of how your audience behaves and why–helping you...
It’s Friday; we’re back! This Subscriptions Weekly edition reviews Twitter Blue’s relaunch and how streaming brands can combat churn with long-running shows. We dive deeper into Amazon’s new in-app feature for social commerce, Verizon’s subscription aggregator, and App Store’s pricing structure updates. Twitter Blue is back with a new verification...
The evolution of subscriptions leads us to a web of advancements. From digital wallets to omnichannel experiences, subscriptions are a sign of the changing times and consumer demands. Mobile apps are just one of the many avenues subscription businesses are exploring to sell their products...
‘Tis the season for gift giving, but rather than another holiday sweater or monogrammed mug, our engineering team opted to put the love into our December 2022 product launch. (We’ll thank them for you…) Here’s what’s new for the month: 1. Reminder emails with webhook enhancements: Now, you can set...
Welcome back to Subscriptions Weekly–your favorite newsletter for industry news! In this edition, we look back at the Cyber Weekend impact, how streamers compare in subscribers and revenue, and how brands can build loyalty through subscriptions. We share a quick dive into Netflix’s ad play and Apple Music’s new karaoke...
Churn is a reality in subscriptions. Businesses are constantly looking for new ways to identify, manage, and reduce churn. Last month, Recurly experts Eric Holle, Senior Product Manager, and Jonas Flodh, Chief Product Officer, sat down with David Krauss, Vice President of Product Marketing, to discuss effective churn management strategies...
The holidays brought exciting subscription news–especially for Discord users. In this Subscriptions Weekly, we dive deeper into Discord’s new server subscription program, Netflix’s Preview Club expansion, new subscription plans from Kyte and Almond, The Washington Post’s recent interactive feature, and the convenience of digital wallets. Discord now lets more users...