As another week passes, a new Subscriptions Weekly edition comes! This issue dives into TV viewership in the United States, how Walmart expands to streaming with Paramount+, and Uber’s reward program changes. On the payments side, Mastercard faces retailer pushback over Installment Payments Service. Streaming viewership surpasses cable in the...
Recurly customers have a 98% subscriber retention rate and a churn rate as low as 1%, so Recurly’s Chief Marketing Officer, Theresa, McEndree, hosted a webinar on “How to never lose a subscriber.” Keep reading for some best practices on how to move nimbly with insights and intelligence, scale...
Scentbird is a U.S.-based subscription service for perfumes and colognes. This niche box-of-the-month offers subscribers eight different scents of their choice every month, and as Andrei Rebrov, CTO of Scentbird, puts it: “Everything is very simple, but the devil is in the details. What are the special payment-related features of...
Welcome back to Subscriptions Weekly! This edition is all about streaming services – the leaders, their offerings, and retention strategies. Disney+ increases prices, continues to grow subscribers Disney+ sets on the lead with subscribers, adding 14.4 million users during Q2. To capitalize on growth, the streaming service will raise its...
We hope you’ve been staying cool and enjoying your summer. We've been hard at work with new ways to improve your subscription experience with Recurly. Read on about the Recurly August Product Launch or check out our video for your viewing pleasure. 1. Introducing JSON Webhooks Have you met...
Getting new subscribers is on every sales team's agenda. While acquisition efforts matter, retention ensures business growth. But with retention comes subscriber churn. All subscription brands face customer churn–it’s inevitable. We’d be lying if we said that you could eliminate it; however, you can actively work to reduce your...
This week, the U.S. Congress introduced a bill for credit card legislation, and streaming brands face the reality of inflation. The soon-to-be-launched Paramount+ channel on Roku has sports fans excited, and Xbox’s testing tier has the same effect on gamers. Lastly, Japanese drivers could enjoy a new Nissan electric car...
Subscription models continue to grow exponentially with no signs of stopping. Competition rises, shopping priorities shift, and prices change; yet one thing is certain: not all subscribers will stay with you forever. Enter churn rate, the number of subscribers who cancel your service during a specific period. It may seem...
This Subscription Weekly covers trends in subscription models and digital payments, the new NFL and Tesla subscription services, and Amazon price changes in Europe. Subscriber growth by Spotify and T-Mobile, Visa’s Q3 revenue increase, and an overview of the UK’s adspend recovery. Coming up: Micro-subscriptions Recurring revenue companies are shaking...
Customers canceling subscriptions are among the lesser desired situations for any subscription business. Contrary to what it may sound, providing an excellent cancellation experience fuels strong subscriber retention outcomes. This article covers why cancellation journeys are crucial in subscription models, along with some best practices for a stellar cancellation...