Scaling subscription tech stacks: Insights for product leaders
Consumers dictate today’s market pace, especially in the subscription industry, where customers demand and expect flexible, personalised, and valuable offers.
How can subscription businesses continue to expand globally amid challenging economic times? And how can they do it seamlessly?
On the 19th of June, a panel of subscription experts consisting of Recurly’s EMEA Regional Sales Director John Leslie-Moorby, True Royalty TV’s Head of Operations Allan Wills, Avalara’s Sr. Director of Sales Sacha Wilson, and Kount’s Head of International Partnerships Simon Vallis, shared their best practices and revenue-driving tactics to create lasting subscriber relationships–while staying compliant and secure.
Hosted at the Ham Yard Hotel in London, the event gathered product and operations leaders from leading global brands to enjoy canapés, a BBQ, and delicious treats. Under the British summer sunshine, the rooftop setting was the perfect place to enjoy sparkling elderflower, coffee, and tea while learning more about tactics and tech that can streamline growth.
Achieving seamless global expansion
What gets measured, gets managed. Allan Wills shared how subscriber insights helped True Royalty TV identify potential markets outside the U.K. By checking the average watching time, his team quickly identified new growth opportunities.
When the time for expansion came, Wills relied on the right tools and expert guidance to overcome challenges on tax and compliance–keeping up with the tax laws of every new locality, and payments and fraud–blocking fraudsters and avoiding potential threats.
Automating to remove manual burdens
As Sacha Wilson states, spreadsheets can’t scale with your business. When you launch in new markets, staying on top of the latest tax updates across geographies can become a challenging, costly task.
Working with a tech stack that takes the weight off your teams is key. So then, you can focus on your core product while being confident that your partners will handle the technicalities in payments, billing, and taxation.
Meeting and exceeding consumer expectations
With the cost-of-living crisis affecting consumer decisions and perception of subscriptions, all eyes turn from acquisition to retention.
Subscription companies are starting to reimagine their propositions–plan personalisation, new content offerings, promotions, referral programs, and bundles–to remind subscribers of the value and convenience they get when paying for their service.
Get more insights
Watch the on-demand recording to learn more about the critical role of tech stack flexibility to quickly respond to subscriber demands and seamless global expansion, as well as the proper automation your business must have in place to reduce administrative burdens for your teams.
Learn more about the sponsors:
Recurly is the subscription and billing platform trusted by leading brands to grow their recurring revenue faster, smarter, and stronger. Recurly has analyzed data from over 2,200 global brands such as TIME, Sprout Social, Paramount+, and Sling and more than 51 million active monthly subscribers to help create subscription growth strategies that deliver.
Avalara offers tax compliance software for over 30,000 customers across 95 countries. Catering to small, midsize, and enterprise organizations, Avalara offers affordable pricing, built-in connectivity, and the most up-to-date tax rates and rules.
Kount uses data, advanced machine learning, and years of experience to offer trust and safety technology. Its goal is to help businesses grow safely and confidently, regardless of their industry or challenges.