Live Webinar: The CFO’s Guide to Maximizing Revenue

Increasingly, CFOs and other business leaders are recognizing the many benefits of the subscription model—from predictable, compounding revenue to deep, long-term customer relationships. However, nothing jeopardizes subscription revenue faster than...

Continue reading

Using Machine Learning to Optimize Subscription Billing

As a data scientist at Recurly, my job is to use the vast amount of data that we have collected to build products that make subscription businesses more successful. One...

Continue reading

Subscriber Acquisition: Best Practices and Key Metrics

Subscriber acquisition is both an art and a science—and it can be a complex undertaking. A business needs to know who its best customers are likely to be, have a...

Continue reading

Subscription Best Practices: How to Reduce Friction and Accelerate Revenue Growth

The subscription model is ideal for today’s customer-centric, digital economy. However, to drive momentum and sustain growth, subscription businesses need to eliminate points of friction that can limit conversion from...

Continue reading

Curation and Consumables: Two Keys to Growth in the Subscription Box Market

For consumers, one of the most popular subscription type is the subscription box—that curated collection of goodies that subscribers receive on a regular basis (often monthly, but not always) which...

Continue reading

Amazon Goes Back to School and Reduces Customer Friction

“Learning is a treasure that will follow its owner everywhere.”  -- Chinese Proverb In many parts of world, the month of August means the end of the school break. Students...

Continue reading

On Beer, Germany, and the Importance of Customer Retention

Recently, we wrote a blog that involved a London pub’s innovation in beer drinking that enabled a friction-free experience for its customers during the busy holiday season. The goal of course...

Continue reading

Recurly Research: Subscription Trends and Benchmarks That Provide Insights for Your Business

Most business decisions are driven by data. With a wide range of customers in multiple industries using Recurly, we have enviable visibility into comprehensive subscription data within our platform which...

Continue reading

Automated Fraud Protection Helps Merchants Facing Rising Fraud

According to CardNotPresent: “Merchants will lose more than $70 billion globally to card-not-present fraud in the next five years, but many still think fraud prevention is too costly, according to...

Continue reading

Music Industry + Streaming Services = So Happy Together

Here in the Bay Area, we’re celebrating the 50th anniversary of the Summer of Love. Numerous events are taking place, and nearly all involve music. Jefferson Airplane and the Grateful Dead...

Continue reading