Subscriptions Weekly

One thing’s for sure with subscriptions: something is always happening. This week, we talk about the subscription billing management growth projection. Netflix’s bounce back from subscription and revenue loss and...

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The 5 must-dos to master subscription customer acquisition

Subscriber acquisition impacts your business and revenue growth, and it’s one of the most important and challenging strategies in subscriptions. Acquisition requires a deep understanding of your product, subscriber preferences...

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New ramp pricing feature unlocks more acquisition & retention options

From streaming services to tacos to heated seats in BMWs, people sign up for subscriptions for a variety of reasons. The reason that tops them all, though,...

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Subscriptions Weekly

Welcome back to Subscriptions Weekly! In this edition, we dive deeper into subscriber preferences and digital payments.  Americans put streaming over groceries on spending, will they flock to Netflix’s new...

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How to A/B Test for Subscription Growth in Video Streaming

What started as standard royal entertainment via tapes and documentaries blossomed into a full-blown on-demand streaming service devoted to Royalty worldwide.  In 2018, True Royalty TV started a direct-to-consumer...

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October 2022 | Product launch summary

In keeping with the season, our engineers have filled October’s product launch with nothing but treats. In all, there are two new features and one new service.  Here’s what’s new...

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Subscriptions Weekly

This Subscription Weekly edition covers the new Amazon Access discount hub, Telegram pricing discount in India, and YouTube’s attempt to push its premium tier to watch 4K videos. A new...

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Why churn analysis matters & how to do it well

Various studies have shown that acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. It’s a big number but hardly...

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Pause subscriptions: A powerful retention tactic

Subscriptions are a top driver of loyalty and revenue growth for brands looking to grow. However, there comes a time when consumers may consider canceling their subscriptions. In fact, our...

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Common credit card declines & how to prevent them

For most ecommerce businesses, failed one-time transactions are easy to solve when the shoppers simply use another payment method to complete the transaction. However, it is a different story for...

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