Millennials are a unique demographic. Generally defined as being born between the early 1980’s and the late 1990’s, there's no lack of commentary around this generation, which is the largest in U.S. history (they’re essentially the children of the Baby Boomers—the ‘Me Generation’). Time Magazine memorably dubbed them the ‘Me Me Me...
Any business that seeks to grow rapidly needs to have the right tools in place to support that growth. Subscription businesses in particular need an accounting solution that can handle the complexities of reporting on recurring revenue, one that can help speed their month-end close by automating key processes, creating...
In our previous post in this series, we talked about using data to identify your most profitable subscribers and the metrics to measure campaign and channel profitability. In this post, we’ll focus on how you can leverage your existing subscribers to acquire more.  You may have heard the adage, “take...
What do you think caused 5.5 million people in Britain to cancel their credit cards last year? If you guessed fraud, you’d be right. Those 5.5 million people comprise a full 12% of the population—one million higher than last year and evidence that cybercrime has gotten worse in that country and...
At the highest level, three major hallmarks of a strong subscription model are: predictable revenuecustomer loyalty, andthe ability to harness a wealth of data for valuable subscriber insights Predictable revenue and customer loyalty are key because, unlike traditional transactional billing models, subscription businesses frequently incur greater expense upfront to acquire...
A crucial aspect of successful subscription billing involves being able to communicate with customers. Recurly sends several million emails every month on behalf of the many subscription businesses that depend on our platform, and we are constantly seeking ways to improve this function. After listening to great feedback, we’ve made...
Subscription commerce continues to evolve. Long ago, subscriptions centered on newspapers, magazines, and for teenagers, the Columbia Record Club. With the dawning of the internet age, subscriptions took over new realms such cloud software, digital entertainment, and boxes of the month. As the subscription model continues to prove its appeal...
The modern world is increasingly connected and mobile. Our devices are ‘always on’ and give us 24/7 access to all things digital for work and play. Whether you want to watch movies or TV on your iPhone on the bus, or stream your favorite playlist, or listen to the latest...
In many communities, finding a babysitter or nanny is hard. Sittercity realized the challenges parents and others faced and launched a website to solve the problem, providing parents with a better, more effective way to find childcare. Founded in 2001, the service—which is accessed via a monthly subscription fee—has connected...
If you had a crystal ball that could tell you where the next major market for e-commerce will emerge, what would you do? Would you seize the opportunity to expand your business into this burgeoning market? The next boom in e-commerce may well be upon us, in Southeast Asia. This,...
