Why Recurly?

Recurly was born from the changing needs of web services. With the industry's movement away from ad-based revenue models to Freemium and SaaS subscription models, the need for subscription billing has exploded. We've had experience with some of the larger swiss-army-knife billing systems as well as building systems from scratch....

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Planning a "Freemium" Revenue Model

When entrepreneurs come up with an idea- revenue plans are rarely the first thing that come to mind. After all, asking "how do we solve this incredibly painful business issue" can be a lot more exciting then "how are we going to monetize this". Since the first dot-com-boom, several models...

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The Challenges of Subscription Billing

More than once, I've underestimated the efforts required to create a billing system. I have yet to find a start-up that budgeted correctly for the time and effort to integrate subscription billing. From the outside, the task seems to be pretty straightforward: Signup for a recurring billing serviceCreate a signup...

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