Emma Clark portrait photograph

Emma Clark

Head of Business Analytics & Operations , Recurly


Head of Business Analytics & Operations

Latest posts by Emma Clark

Recurly Boulder: Part of a Vibrant Startup Community

This year marks the 10th Anniversary of Boulder Startup Week (BSW) which celebrates the unique startup community in Boulder, Colorado. Over 340 events with over 811 speakers were held across 57 venues around Boulder over the week of May 13th. The week-long event was an opportunity for Recurlians to get...

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Practitioners Across Industries Share Best Practices at Upcoming Subscription Commerce Summit

With its debut in November 2017, The Subscription Commerce Summit (aka SUBCOM) became the first major conference to focus broadly on the trends and challenges that impact every type of subscription business, from traditional SaaS models to industries that may be newer to subscriptions, such as publishing, streaming media, and e-commerce. The...

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New Subscriber Churn Benchmarks and Why Managing Churn Is Critical

In the last few weeks, the headlines around subscription commerce have centered on two main players: Moviepass and The New York Times. Moviepass, the trendy disruptor to the movie theater business model, continues to grab attention for its questionable pricing and product changes following an initial spike in new sign ups....

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Improve Transaction Success Rates and Reduce Churn With Recurly’s Revenue Optimization Engine

Every subscription business encounters credit card declines. These declines increase churn, reduce your revenue, and can negatively impact your subscriber relationships. But, with the right subscription management platform, you can minimize their impact. Recurly has the advantage of working with thousands of subscription businesses which come from a wide range of industries....

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How Effective is Your Dunning Strategy? Recurly Analytics Has the Answer.

As we have discussed in the first and second blog in this series, dunning is a key process for maximizing revenue, and Recurly offers flexible tools to help you develop and manage your dunning strategy. In particular, Recurly users can set: the length of their dunning cyclethe number and cadence of emails...

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How to Ensure That Price Changes Don’t Add Friction to the Subscriber Experience

In our previous post in this series, we discussed the importance of reducing the friction that occurs during the subscriber lifecycle in order to promote and support continued revenue growth. We focused on free trials as a way to reduce sign-up friction in that post.   But friction at sign-up...

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New Research on Subscriber Acquisition Methods and Results

Benchmark data is an invaluable resource. It can help businesses make better-informed decisions and provide an objective means to gauge business performance. Recurly has unique and valuable access to comprehensive data and metrics that can help subscription businesses make those critical decisions. Recently, we conducted a new analysis, assessing subscriber...

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Reducing Friction Supports Customer and Revenue Growth

Isaac Newton’s first law of motion famously states that an object in motion will stay in motion. Similarly, you can think of the subscription model like a force that is always in motion, sustained by the subscriber lifecycle and recurring revenue. At critical points during the subscriber lifecycle, businesses are...

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How to Leverage Your Existing Subscribers to Acquire More

In our previous post in this series, we talked about using data to identify your most profitable subscribers and the metrics to measure campaign and channel profitability. In this post, we’ll focus on how you can leverage your existing subscribers to acquire more.   You may have heard the adage, “take...

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Using Recurly Data to Fight Churn

In our previous post in this series, we talked about the difference between cancellation and churn. The post outlined the different actions you can take when a customer cancels to try to prevent them from churning and how Recurly helps to identify these customers. Because we know you can’t prevent all...

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Cancellation vs. Churn: What’s the Difference and Why It Matters

Do you know what your subscriber churn rate is? How about the median churn rate for your industry? Do you know the difference between churn and cancellation? And perhaps most importantly, do you know what you can do to try to prevent a customer who has cancelled from churning? Our...

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Making the Most of Recurly with Multiple Webhooks

In a SaaS-connected world, where best-of-breed software companies have developed  on-demand, highly focused solutions to support a variety of business functions, Recurly merchants weave specialized applications together to create a solution that’s tailored to their business. Merchants get the most value out of connected applications when customer data and events...

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Recurly’s Read-Only Access: Compliance, Security and Confidence

At Recurly, we take pride in the fact that our application is both intuitive and accessible. But while every user in your organization can have access to your site via the Recurly app, we understand that not every user needs full access. With this in mind, we have made some changes to user management to...

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