Is your business growing profitably?

Reduce churn and maximize recurring revenue.

Get the churn benchmark metrics report.

Compiled using metrics from more than 2,000 businessess over the last year, Recurly Research is the definitive report on billing metrics. Exclusive research covering key factors influencing churn, industry benchmarks, and actionable insights for every industry across several critical areas including:

  • Voluntary and involuntary churn rates, rates by ARPC, and the drivers
  • Decline rates, top reasons, and the industries impacted most
  • Recovery rates by decline reason, ARPC, and failure types
  • Seamlessly offer one-time purchases and subscriptions together, in one transaction
  • Surefire ways to increase retention by decreasing churn
  • Optimized subscription plans, pricing, and promotions based on subscriber behavior
  • Insights into the role that promotions and marketing channels play in driving ROI

Acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one.

A churn rate of 5% per month is equal to losing nearly half of your existing customers in a single year—meaning half of your revenue. And the effort and expense that went into acquiring, training, provisioning, and supporting those customers are all lost.

What percent of your subscribers churn each month?

You can retain more than 69% of lost subscribers with an effective decline management strategy.

15% of monthly revenue on average is going uncollected. Why? Credit card declines. With more than 2,000 reasons why a payment transaction can fail recovering that revenue and retaining subscribers can be a massive challenge. Before you can take action to mitigate involuntary churn, you have to understand your payment decline reasons.

See your top decline reasons

Discover how to make subscriptions a competitive advantage for your business.