Research report

What subscribers want: Insights to future-proof your business

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Many subscription businesses have changed significantly during the pandemic and a new endemic environment has pushed consumers to reprioritize and re-evaluate subscriptions.

Recurly’s latest subscription industry research uncovers how U.S. subscribers’ pandemic and endemic sentiments have evolved in terms of subscriptions they prefer, the value they seek, and the motivations behind signups and cancellations. The U.S. "What subscribers want: Insights to future-proof your business" report gives you actionable insights on:

  • Anticipating consumer behaviors throughout the subscriber lifecycle and increasing customer lifetime value 

  • Identifying trends in and capitalizing on subscription loyalty

  • Designing a powerful core product or service that acquires, retains, and scales loyal customers based on subscription trends