This week, Netflix confirms its new ad-backed tier while Zoom launches a new packaging offering, and Alo Yoga enables cryptocurrency payments.
Netflix confirms new ad-supported service
Netflix’s co-CEO, Ted Sarandos, has confirmed that the company is working to include a new, cheaper, ad-supported subscription tier to their catalog by the end of this year. While the ad-sales partnership hasn’t been announced, NBCUniversal and Google position as top contenders. Learn more on The Wall Street Journal.
Zoom launches major subscription updates
The video communications platform has announced Zoom One, a new scalable six-tiered offering for customers to choose from according to their business needs. Additionally, the company launched a new translated, multi-language captions feature. Learn more on Yahoo! Finance.
Alo Yoga now accepts crypto payments
Jumping into the future of Web3, Alo Yoga has enabled cryptocurrency as a payment method on its online store–customers who buy with crypto will enjoy a free month of Alo Moves, the company’s fitness subscription platform. Read more on Retail Dive.
Upcoming webinar: Endemic Impacts & Trends in Subscriptions
With the recent shift in subscription priorities, how can businesses recession-proof their offerings? Join Theresa McEndree, Recurly’s CMO, in our live webinar next Tuesday 28th at 11 AM PT/2 PM ET to learn best practices. Save your spot here!