This week, Netflix confirms its new ad-backed tier while Zoom launches a new packaging offering, and Alo Yoga enables cryptocurrency payments.

Netflix confirms new ad-supported service

Netflix’s co-CEO, Ted Sarandos, has confirmed that the company is working to include a new, cheaper, ad-supported subscription tier to their catalog by the end of this year. While the ad-sales partnership hasn’t been announced, NBCUniversal and Google position as top contenders. Learn more on The Verge.

Zoom launches major subscription updates

The video communications platform has announced Zoom One, a new scalable six-tiered offering for customers to choose from according to their business needs. Additionally, the company launched a new translated, multi-language captions feature. Learn more on Yahoo! Finance. 

Alo Yoga now accepts crypto payments

Jumping into the future of Web3, Alo Yoga has enabled cryptocurrency as a payment method on its online store–customers who buy with crypto will enjoy a free month of Alo Moves, the company’s fitness subscription platform. Read more on Retail Dive. 

Upcoming webinar: Endemic Impacts & Trends in Subscriptions

With the recent shift in subscription priorities, how can businesses recession-proof their offerings? Join Theresa McEndree, Recurly’s CMO, in our live webinar next Tuesday 28th at 11 AM PT/2 PM ET to learn best practices. Save your spot here!