A big week for the subscription industry: PipeCandy and Rodeo forecast that 75% of DTC brands may offer subscriptions by 2023. Telegram and Snapchat are working on paid subscription plans, while Instacart and PlayStation delight their customers with innovative services.

75% of DTC brands may offer subscriptions by next year

Subscription businesses are innovating their strategies, and a new report from PipeCandy and Rodeo predicts that up to 75% of direct-to-consumer brands will join the subscription-based model by 2023. Read more on Retail Dive. 

Telegram Premium to launch in later June

Free messaging app Telegram has confirmed they’ll launch a paid subscription for users to access new and additional features, speed, and resources. While an official price hasn’t been announced yet, speculations indicate it will range between $2.99 and $5.99. Learn more on Subscription Insider.

Snapchat tests new subscription plan

Snapchat+ is testing a paid subscription tier to give Snapchatters early access to experimental, pre-release features like a special badge, pinning profiles for quick messaging, and exclusive icons. Read more on TechCrunch. 

Instacart introduces Instacart+

Instacart launched a revamped version of its subscription service, Instacart Express. For $9.99 a month or $99 yearly, customers can access new family shopping features, free delivery on orders over $35, get 5% credit back on eligible pickup orders, and reduced service fees. Read more on TechCrunch.

PlayStation Plus is now available 

It’s a reality: PlayStation Plus introduces a new era of game subscription for North and South American gamers. Pricing goes from $9.99 to $17.99 monthly, with quarterly or yearly subscription options for customers to enjoy high-quality content and exclusive benefits. Learn more on BusinessWire.