What drives subscription sign-ups? News from Netflix & Adobe
Welcome back to Subscriptions Weekly! This time we dive deeper into Netflix’s spike in sign-ups after rolling out its password crackdown and Adobe’s new generative AI subscription. We also review the new conditions for the YouTube Partner Program (YPP), and how Reddit apps are considering subscriptions as an alternative to keep up with the platform API fees.
Netflix password crackdown drives U.S. sign-ups to highest levels in at least four years
Netflix’s broad password crackdown appears to be converting freeloaders into paying customers in the U.S. Average daily sign-ups reached 73,000 from May 25 to 28, a 102% increase from the prior 60-day average. Learn more on Variety.
Adobe to sell generative AI subscription with copyright assurance
Adobe is planning to sell subscriptions for new artificial intelligence services—including legal assurance against copyright infringement claims. Customers will be charged a flat rate for company-wide access to these generative AI tools that can generate content such as text or images from a prompt across Adobe products. Read more on Yahoo! Finance.
Three trends to watch in the subscription economy
Consumer behaviour is changing–with the direct relationship between brands and consumers becoming ever more important. Alan Hunter, Co-founder, HBM Advisory, DeRamus, described three trends in the wider industry that relate to subscriptions. Check them out in this article from FIPP.
YouTube is lowering the barrier to be eligible for its monetization program
The platform is lowering the requirements for creators to access monetization tools under the YouTube Partner Program (YPP). The new conditions to be qualified are having 500 subscribers, three public uploads in the last 90 days, and either 3,000 watch hours in the past year or 3 million Shorts views in the last 90 days. Learn more on TechCrunch.
This third-party Reddit app may survive—but only with a paid subscription
Many third-party Reddit apps will be shutting down due to the platform’s increased API changes. The developer of the Relay for Reddit app for Android outlined how they might be able to keep the app running–a $3/month subscription. Read more on The Verge.
Join Recurly at these exciting events
Virtual event: Uncovering the subscriber landscape: Customer perspectives & trends to drive revenue. Join Oscar Wall, Recurly EMEA General Manager, and Jonas Åström, Recuro Founder and CEO, as they share their expert insights on consumer preferences, their impact on revenue, and how to grow recurring revenue across the subscription lifecycle. Save your spot.
Live webinar: State of Subscriptions: What consumers want. What is most valuable to subscribers–across borders and generations? Join Theresa McEndree, Recurly CMO, and Cinnamon Perryman, Senior Director of Brand Communications, to unveil the key insights into subscriber experiences, considerations, and personalization. Register now.
On-demand webinar: Modern CTOs: Engineering subscriptions that scale. Hear from Tony Allen, Recurly CTO, and Andrei Rebrov, Scentbird CTO, and discover how to build an unshakeable foundation that supports the performance, security, and compliance risks subscription businesses face. Watch now.
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