How brands respond to subscriber demands, news from Uber & Snapchat
Welcome back to Subscriptions Weekly! This week, we review how businesses can leverage personalized subscriber data to maximize performance. We check how Uber and Snapchat respond to subscriber demands with cashback and AI-driven features, respectively. And lastly, we review Vässla’s new e-bike subscription in the U.S. and the regulatory implications of payments and technology.
Maximizing performance with personalized subscription data
First-party data–collected directly from customers–is worth its weight in gold. The growing demand for omnichannel experiences gives businesses a more comprehensive view of customer behaviors. And by delivering a personalized customer experience that relies on the responsible use of first-party customer data, brands ensure loyalty and customer retention.
Check out Theresa McEndree’s article on AdExchanger and discover best practices to boost performance with personalized subscriber data.
Uber drops ride discounts for subscribers, switches to cash back
Uber is dropping the 5% discounts on eligible rides that it previously offered members of its Uber One subscription service to boost bookings among subscribers. Starting on their next billing cycle, subscribers will now earn 6% of so-called “Uber Cash” on eligible rides that can be spent on Uber and Uber Eats. Learn more on TechCrunch.
You can get a subscription for a sweet new e-bike as European brand Vässla sets up shop
Vässla, a company specializing in electric bikes, has announced the availability of its Vässla Pedal e-bike in New York. Additionally, they have introduced Vässla Club, a subscription service that offers monthly ownership flexibility. Subscribers receive a helmet, lock, and phone holder, and have the option to purchase baskets. Read more on Momentum Magazine.
Snapchat launches a new generative AI feature, ‘My AI Snaps,’ for paid subscribers
Snapchat announced the launch of a new generative AI feature that will allow subscribers to send Snaps of what they’re up to to receive a generative Snap back from the in-app chatbot. Additionally, Snap rolled out other AI-infused updates across the app, including adding My AI chatbot into group chats with friends and the ability to use AI for place recommendations and Lens suggestions. Learn more on TechCrunch.
The regulatory implications of payments and technology
As mobile payments and contactless card payments increase in popularity, the security of transaction technologies is thrust into sharp focus. This increased adoption places a burden of obligation and responsibility on payment service providers and processors. So, what should we be looking out for around the security of transaction technologies? Read more on FinTech Magazine.
Join Recurly at these exciting events
Virtual event: Modern CTOs: Engineering subscriptions that scale. Hear from Tony Allen, Recurly CTO, and Andrei Rebrov, Scentbird CTO, and discover how to build an unshakeable foundation that supports the performance, security, and compliance risks subscription businesses face. Save your spot.
Virtual event: Uncovering the subscriber landscape: Customer perspectives & trends to drive revenue. Join Oscar Wall, Recurly EMEA General Manager, and Jonas Åström, Recuro Founder and CEO, as they share their expert insights on consumer preferences, their impact on revenue, and how to grow recurring revenue across the subscription lifecycle. Save your spot.
On-demand webinar series: We’re ready to show you how to gain a holistic view of your subscription business and build cross-platform workflow automation through Recurly’s APIs and webhooks. Watch now!
From the Recurly blog
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