On-demand virtual event

Uncovering the subscriber landscape: Customer perspectives & trends to drive revenue

Discover how to accelerate growth sustainably during this virtual event.

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What does it take to become a leading subscription business in 2023?  

The subscription business is booming. Understanding what it takes to accelerate subscriber and business growth and do so in a sustainable way is key to setting your business apart. At Recurly, we are committed to learning about consumer demands, economic environments, and more and sharing our findings in insightful, forward-thinking ways.

Hear what consumers are saying

In partnership with Recuro, join us for a live 30-minute session as we do a deep dive into today’s subscriber landscape–what are the consumer perspectives and trends that propel businesses forward? What can you do to accelerate the growth of your subscriber base and recurring revenue? Oscar Wall, Recurly EMEA General Manager, and Jonas Åström, Recuro Founder and CEO, will share our in-depth research insights plus more from our State of Subscriptions report to help you understand your business and subscribers on the next level. 

During this event, you’ll learn more about:

  • The importance of understanding consumer preferences and how it can impact revenue. Our panel of experts will share insights on how customer preferences are evolving in the subscription landscape plus our research findings.

  • How subscription personalisation and customisation can improve customer engagement and reduce churn for the long-term.

  • The use of various subscription business models such as freemium, tiered, and more to influence revenue patterns. Get a better understanding of how to choose the most effective subscription business model types for different businesses.

  • Subscription pricing strategies such as pay-as-you-go, fixed price, and dynamic and their impact on revenue.

  • Emerging trends in the subscription economy from our one-of-a-kind State of Subscriptions report and how you can use our data to adapt your business to grow faster, smarter, and stronger.

Save your seat for this exciting event as we share expert insights into the macroeconomic landscape plus practical advice on growing recurring revenue in 2023 and beyond across the full subscription lifecycle.

Sponsored by Recurly & Recuro

Recurly is the subscription and billing platform trusted by leading brands to grow their recurring revenue faster, smarter, and stronger. Recurly partners with category-defining companies like Paramount+, FabFitFun, Twitch, and Sprout Social.

Recuro helps companies build, grow and operate their subscription-based businesses via a cross-functional team of experts who believe that the subscription business model is a great way of building sustainable revenue streams and strong customer relationships.

The 2024 State of Subscriptions report

Featured speakers
Oscar Wall headshot

Oscar Wall

EMEA General Manager


Jonas Åström

Founder and CEO