Subscriptions are changing forever, plus news from Amazon, Netflix & Twitter
Welcome back to Subscriptions Weekly! In this issue, we talk about the FTC’s proposed changes for subscription cancellations. We also dive deeper into Amazon’s negotiations to offer mobile phone services as a Prime perk and review the expected-to-grow subscription vehicle industry. Additionally, we discuss what’s coming to Netflix Games and Twitter.
The FTC is about to change subscription services forever. Here's how you can prepare.
The Federal Trade Commission (FTC) proposed a "click-to-cancel" provision to their Negative Option Rule, requiring brands to make it for their customers to cancel. Merchants should act now to streamline their subscription cancellation process. Reducing this friction is a positive move for both subscribers and companies–as it improves the experience and aligns with growing market demand. Read more on Entrepreneur.
Amazon reportedly in talks to bundle mobile phone service as Prime perk
The retailer is reportedly considering offering mobile connectivity alongside its U.S. Prime subscription. It’s said to have negotiated with existing carriers, including Verizon, T-Mobile, Dish, and occasionally, AT&T, about using their networks, which would then be available to Prime subscribers as part of their existing subscription or for a nominal $10 a month fee. Learn more on The Verge.
Vehicle Subscription Global Market Report 2023: Increasing penetration of electric vehicles bolsters growth
Major companies operating in the vehicle subscription realm are focusing on introducing new technologies, and the increased penetration of electric vehicle sales is expected to propel the growth of the vehicle subscription market going forward. The global vehicle subscription market is expected to grow from $4.27 billion in 2022 to $5.39 billion in 2023. Read more on Yahoo! Finance.
Netflix announces LEGO mobile game and a daily version of Cut the Rope
More offers are coming to the Netflix Games catalog—the LEGO-themed strategy battle game LEGO Legacy: Heroes Unboxed and a puzzle adventure game called Paper Trail. Additionally, The Queen’s Gambit: Chess and Cut the Rope Daily will launch on July 25 and August 1, respectively. Both games will be available on mobile exclusively for subscribers. Learn more on TechCrunch.
Musk says new Twitter feature will allow ‘Content Creators’ access to their subscribers’ email if they want to leave platform
Content creators will be able to access the email addresses of their paying subscribers to make it easier for them to leave Twitter should they choose to. This is in line with what other creator-focused platforms offer, but it is unclear when Twitter will implement this feature. Access to emails will only be provided to a creator if the subscriber opts in to share the information. Read more on Forbes.
Twitter increases window to edit tweets to one hour for Blue subscribers
The social media platform has increased the time limit to edit tweets from 30 minutes to one hour for Blue subscribers. After years of anticipation, Twitter activated the edit button for paid users last September. At the time, the company said that users could modify their tweets five times within the time limit. Learn more on TechCrunch.
Join Recurly at these exciting events
Virtual event: Uncovering the subscriber landscape: Customer perspectives & trends to drive revenue. Join Oscar Wall, Recurly EMEA General Manager, and Jonas Åström, Recuro Founder and CEO, as they share their expert insights on consumer preferences, their impact on revenue, and how to grow recurring revenue across the subscription lifecycle. Save your spot.
On-demand webinar: Modern CTOs: Engineering subscriptions that scale. Hear from Tony Allen, Recurly CTO, and Andrei Rebrov, Scentbird CTO, and discover how to build an unshakeable foundation that supports the performance, security, and compliance risks subscription businesses face. Watch now.
On-demand webinar series: We’re ready to show you how to gain a holistic view of your subscription business and build cross-platform workflow automation through Recurly’s APIs and webhooks. Watch now.
From the Recurly blog
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