Welcome back to Subscriptions Weekly! Have you heard the buzz? YouTube just hit a jaw-dropping milestone. For ‌sports enthusiasts, grab your snacks and get ready to cheer from the comfort of your couch. And those password-sharing… your parade might hit a speed bump. Meanwhile, Snapchat+ plans to keep everyone glued to their screens.

YouTube just cracked the 100 million mark for its Premium and Music subscribers

Guess what? YouTube Music and Premium have just hit a whopping 100 million paid subscribers! Yep, you heard it right. That's like a stadium packed with enthusiastic fans, but in this case, they're all tuning in to watch premium videos and groove to premium tunes. Read more on YouTube’s blog.

The sports streaming scene is about to get a whole lot more interesting

Get ready to grab your snacks, kick back, and get your game face on because this fall over 15 major sports networks ESPN, Fox, and Warner Bros. are rolling into one platform, giving you front-row access to NFL, NBA, MLB, and a whole lot more live sports action than you can shake a foam finger at. Read more on Subscription Insider.

If you've been riding the password-sharing train, it might be time to get your own ticket

Starting March 14, it's going to be a little tougher to be the friendly neighborhood password lender. Disney+, Hulu, and ESPN+ are about to shake things up in the world of password sharing, taking a leaf out of Netflix's book. Read more on CNN.

Snapchat's cooking up something special with its subscription service

CEO Evan Spiegel is pumped about the seven million Snapchat+ subscribers in Q4, seeing it as a golden opportunity to cash in on their new image and video features. Read more on PYMNTS.

📣 Save your spot! Let’s talk about subscription packing and pricing with the experts

Join us on March 7th as leading consumer pricing experts share tactical strategies to maximize subscription revenue. Learn how to strategically set prices for both new and existing subscribers—while adopting a flexible pricing approach—and explore the power of technology to enable personalization within pricing and packaging. Register here for the Subscription pricing & packaging virtual event.

Subscription pricing & packaging: How to optimize and implement virtual event

📑 Download subscription stats for success

Uncover benchmarks and predictions drawn from Recurly’s database of more than 2,200 global brands and 58 million unique subscribers in our The 2024 State of Subscriptions report, crafted to provide unique insights and trends to guide your growth strategy in 2024. Download the report.

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From the Recurly blog