Shoppable TV, gaming subscriptions, and the ink-soaked wonders of the innovative subscription realm
Welcome back to Subscriptions Weekly! This week, we’re turning our binge-watching sessions into retail therapy. Companies are eyeing a bigger slice of the gaming revenue pie by bundling up their offerings. And did printing just get a subscription makeover? HP is leading the charge. Buckle up, because the landscape is evolving, and these bold moves are just the beginning.
Google's Bard Advanced has a subscription paywall coming soon
Google is putting its Bard Advanced AI chatbot behind a subscription paywall, following in the footsteps of OpenAI's ChatGPT Plus. Currently free to users, Bard Advanced promises enhanced complexity and better responses, driven by the upcoming Gemini Ultra, Google's multimodal large language model set for an early 2024 release. Read more on Mashable.
Are we one step closer to shoppable TV?
Streaming services are leveling up their game by diving into shoppable integrations to boost their revenue streams. Amazon Prime Video takes the lead, leveraging its colossal ecommerce marketplace to make ads more actionable. Read more on PYMNTS.
The gaming industry is aiming for subscribers—and wants gamers to play along
While gamers historically paid for individual game ownership, the industry is shifting towards subscription models. Companies see potential in monetizing older or less-played titles through bundled monthly fees, aiming for a larger share of the gaming revenue pie. Read more on the BBC.
HP's vision is to create an all-ink-lusive subscription printing service
The Instant Ink plan, a subscription service that sends cartridges for a monthly fee, is just the beginning. HP sees every printer sale as an investment and aims to capitalize on ongoing usage to secure profitability. Read more on Yahoo! News.
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📣 Save your spot! Let’s talk about subscription packing and pricing with the experts
Join us on March 7th as leading consumer pricing experts share tactical strategies to maximize subscription revenue. Learn how to strategically set prices for both new and existing subscribers—while adopting a flexible pricing approach—and explore the power of technology to enable personalization within pricing and packaging. Register here for the Subscription pricing & packaging virtual event.