ON-DEMAND EVENT
Leading consumer pricing experts share tactical strategies to:
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Dynamic, usage-based, trials–the nuances and complexities of your subscription pricing strategy are endless. That’s where Matt Lindsay, CEO of Mather Economics comes in. With 25 years of experience leading consumer pricing strategies for brands like Tribune, IHG, Coca-Cola, UPS, Dow Jones, and Chick-fil-A, Lindsay will walk you through:
Pricing trends and benchmark data by industry
How to best handle renewals, upgrades, and win-backs
Predictive analytical models and running an effective A/B test
74% of consumers say the ability to personalize is their top reason to subscribe. Hear from Niraj Naik, VP of Product Management at Recurly, on how to build out your billing and payment experience to deliver pricing flexibility and personalization.
Matt Lindsay
CEO
Mather Economics
Niraj Naik
VP of Product Management
Recurly