Customer story

True Royalty TV explodes subscriber and revenue growth with Recurly

The ongoing fascination with royalty has made True Royalty TV a household name within the streaming world. This "Netflix for royal watchers” platform covers the background, context, and truth of the British monarchy. 

With thousands of subscribers in the U.S., UK, Canada, Australia, New Zealand and Ireland, True Royalty TV has created the best royal content library in one place–setting new subscriber acquisition benchmarks and discovering the secret sauce to drive subscription and revenue growth. 

Their approach to… 

  • Content creation and packaging

  • Subscriber relationship management

  • Using data and insights to continually accelerate business growth

…it’s a roadmap for success.

Through A/B testing, they’ve identified the right packaging for curated content that strikes a balance of value and price point, removed friction and designed strategies to “do more than dunning” to combat churn and transform subscriber growth into hyperdrive.

Accelerating subscriber acquisition

From their pivot to subscriptions, it all started with content curation—understanding what content and offerings would drive consumers to subscribe, and in which markets. Through A/B testing they’ve identified the right packaging that strikes a balance of value and price point.

Scaling their infrastructure

You want your technology to help drive innovation and scale, not suffocate it. With Recurly at the core, True Royalty TV has created an ecosystem that drives limitless ability to launch, test, and iterate quickly—and deliver accelerated insights across a 360 view of their subscriber base driving continuous positive impact to every KPI. 

Plugging the hole in the “leaky bucket”  

Using subscriber data to make smart decisions on acquisition and retention. With Recurly’s dunning engine, True Royalty TV has designed compelling strategies to reduce churn and fuel revenue growth.

I think for us the benefits are many from the top of the funnel all the way to the bottom. So from getting someone into our system and capturing them and getting their billing details off them all the way to retaining them, winning them back if they leave, we just have the whole toolkit.

Allan Wills, Head of Operations

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