Subscription Billing Benchmark Report 

The unique challenges that come with a subscription business are many. From churn and decline rates to revenue recovery, the obstacles are all too real. Recurly is in the business of making subscriptions a competitive advantage for our merchants and to this end, our business analysts and data scientists at Recurly Research have compiled a comprehensive set of subscription billing metrics in our Annual Subscription Billing Metrics Report. 

To provide benchmark data for each of these key areas, Recurly Research compiled data from nearly 2,000 subscription sites from January 2019 - December 2019. The data contained in this Annual Subscription Billing Metrics Report provides comparative subscription billing benchmarks to help subscription businesses make strategic decisions to drive improvements across critical key performance metrics.

We've included a broad span of industries including:

  • Box of the Month

  • Business Services

  • Consumer Services

  • Consumer Goods

  • Education

  • Healthcare

  • Internet of Things (IOT)

  • OTT / SVOD

  • Publishing and Entertainment

  • SaaS


Subscription Churn 

Every subscription business deals with the challenges of churn, or what percent of subscribers cancel each month. Different industries have different factors that affect churn.

Industry takeaway: SaaS has the lowest median churn rate of any industry and Box of the Month has the highest. 


Decline Rates

There are over 2,000 things that can go wrong with a credit card transaction.When payments are declined, subscription businesses can lose subscribers to involuntary churn.

Industry Takeaway: Industries that have more B2C merchants are likely to have a larger range of decline rates.


Recovery Rates

Our subscription billing metrics report looks at recovery rates by the most popular decline reasons. 

Key Takeaway: B2B businesses see a higher rate of recovery across the most common failure types. 


Wrap Up 

To see all the insights and subscription billing data, get the Annual Subscription Billing Metrics Report, today and help make subscriptions a competitive advantage for your business.