Over the past number of years, Thanksgiving weekend has turned into an all-out ‘deal-apalooza’ with merchants offering discounts galore that begin earlier and earlier each year. Cyber Monday fell one week later this year, on December 2nd (compared to November 26th in 2018). This means consumers have only 26 days between Thanksgiving and Christmas to get all their holiday shopping done. And subscription businesses too have a similarly compressed timeframe in which to make their revenue goals for the year.
Experts predicted that this year, e-commerce sales on Cyber Monday would surpass $9 billion. According to Adobe Analytics, $9.2 billion in sales were generated. With an estimated, 165 million people in the US shopping during this critical time, did subscribers put the cha-ching in Cyber Monday? We've created a comprehensive Cyber Monday Recap to tell the full story.