Research report

2022 Endemic Impacts & Trends in Subscriptions: EMEA

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Subscription businesses around the world have changed significantly during the pandemic. As consumers face inflationary pressures and a new endemic environment, they are reprioritising and re-evaluating subscriptions. 

Recurly’s latest subscription industry research uncovers how EMEA subscribers’ pandemic and endemic sentiments have evolved in terms of subscriptions they prefer, the value they seek, and the motivations behind signups and cancellations. The EMEA Endemic Impacts & Trends in Subscriptions report offers actionable insights on:

  • Anticipating consumer behaviours throughout the subscriber lifecycle and increasing customer lifetime value 

  • Identifying trends in and capitalising on subscription loyalty

  • Designing a powerful core product or service that acquires, retains, and scales loyal customers based on subscription trends