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Recurly Revolutionizes Subscription Analytics with In-App Benchmarks

The company carries out its roadmap by transforming its wealth of data into actionable insights, offering consumer subscription companies a competitive edge and rapid growth.

SAN FRANCISCO – April 17, 2024 – Recurly, a leading subscription management and billing platform, today announced the launch of its new dashboards with built-in benchmarks. The new dashboard reports—fueled by the trends of more than 60 million subscribers on Recurly—brings instant benchmarking data and actionable analytics to merchants enabling them to quickly identify opportunities, make informed decisions, and drive growth in the competitive subscription landscape.

“In the ever-changing world of subscriptions, brands constantly analyze their performance metrics and want to understand, ‘Is this good? How do we compare to our competitors?’ Competitive edge lies in knowledge, and benchmark data is the secret ingredient that can shape and accelerate your growth strategy,” said Jonas Flodh, Chief Product Officer at Recurly.

“Our new dashboards with benchmarks bring Recurly’s insights to merchant fingertips, transforming their data into a competitive advantage. With these new benchmark insights, Recurly is delivering on its commitment to scale consumer subscription businesses, with the industry’s top brands partnering with us to win.”

Recurly’s new intelligent benchmarks are now part of Recurly’s core reporting and analytics suite, allowing merchants to analyze key metrics and understand performance against industry cohorts over specific timelines. It translates millions of aggregated data points into competitive insights that reveal how similar industries perform, empowering merchants with the knowledge necessary to make faster, more informed decisions around subscriber acquisition and retention. This intelligence combined with Recurly’s playbooks and flexible functionality fuels merchants to drive more accurate forecasting and long-term growth.

Recurly benchmark insights immediately available include:

  • Acquisition rate: Percentile of subscribers that are new or returning each month.

  • Signup decline rate: Percentile of initial signup transactions that fail.

  • Churn rate: Percentile of active subscribers that discontinue their subscriptions, either voluntarily or involuntarily.

  • Dunning recovery rate: Percentile of renewal invoices that entered dunning and were recovered during the dunning window.

These benchmark insights are introduced on the back of those launched in early January, building on Recurly’s position as a leader in scaling direct-to-consumer (DTC) subscription businesses across key industries. For years, the world’s leading consumer subscription brands have relied on the Recurly Research site and annual State of Subscriptions report to inform their growth strategies. Recurly’s wealth of data is the barometer for industry standards and trends in a rapidly evolving market. Its 2024 State of Subscriptions report brings the latest benchmarks in acquisition, retention, churn, and payments, with data representing over 2,200 brands.

“These game changing benchmarks, together with Recurly’s insights around subscriber acquisition and retention, empower Recurly customers to drive performance and growth,” said Flodh. “Our commitment to innovation is unwavering, and we’re eager to continue carrying out our roadmap with features that empower you to grow faster, smarter, and stronger.”

To learn more about Recurly’s built-in benchmarks, click here.

About Recurly

Thousands of innovative companies across digital media, streaming, publishing, SaaS, education, consumer goods, and professional services industries rely on Recurly to unlock transformational growth using subscriptions. Recurly’s all-in-one, integrated platform removes the complexities of automating subscription billing at scale by enabling teams to manage and optimize their subscriber lifecycles with ease. Category-defining companies, including Sling, Twitch, Bark, FabFitFun, Paramount, Lucid, and Sprout Social, have chosen Recurly to manage billions of dollars in recurring revenues, future-proof their recurring billing and revenue management, and recover billions of dollars in lost revenue due to churn. Founded in 2009, Recurly is based in San Francisco, with offices in Boulder and London. For more information, visit

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