Subscription Management and Billing Predictions for 2021 and Beyond

It's the time of year when we look back on what's happened and look forward and imagine what the future may hold.

2020 was an unprecedented year full of uncertainty and change. Subscriptions were at the center of that change as consumers accelerated their adoption and use of many subscription types including streaming media and entertainment, consumer goods, education, and SaaS. With that in mind, we were curious what predictions our customers and partners have about the state of subscription commerce in 2021 and beyond so we asked them to share their thoughts in this series of short, insightful videos.

Nick Franklin, Founder & CEO at ChartMogul

Founded in 2014, ChartMogul is a global subscription data platform that enables its customers to analyze all their subscription metrics in one place and create custom reports and dashboards. Nick Franklin is the CEO and Founder.

In this video, Franklin discusses the importance of the mobile subscription space and the trend of transactional in-app purchases moving to the subscription model to build on the success and the momentum that has already started.

Franklin also looks at the opportunity that exists for ChartMogul to expand and grow in the coming year by staying focused on its core competency of B2B SaaS and digital consumer subscriptions. Lastly, Franklin chats about the global pandemic and its impact on subscriptions of all types.

Andrei Rebrov, Founder and CTO at Scentbird

Scentbird is about the fun and magic of fragrance. Born out of frustration with the “perfume graveyard” — expensive bottles of designer perfume collecting dust on your dresser or cabinet — Scentbird was created to provide an alternative that is both practical and exciting.

In this video, Rebrov shares his excitement around the investment Scentbird is making in personalizing every step of the customer experience from sign up to receiving a box of beautiful perfume for the first time. Rebrov also discusses how more and more new players will be entering the subscription market from legacy brands that have been around for decades to new brands that are adding subscriptions as a way to drive repeatable, recurring revenue as a new growth stream.

Shannon Kelly, Head of Channel Marketing at Vertex

Vertex delivers comprehensive solutions that automate end-to-end indirect tax processes for enterprises and mid-market companies with complex tax transactions. Vertex's solutions are fueled by a powerful, proprietary content database, which includes millions of data-driven effective tax rules for 19,000 jurisdictions worldwide.

In this video, Shannon Kelley, Vertex's Head of Channel Marketing looks forward to a year in subscriptions where the stratospheric growth we've seen will continue and businesses across a plethora of industries will adopt the subscription model to fuel that growth.


The future of subscriptions has never looked brighter as we turn the page on a new year and embrace the change, evolution, and transformation that comes along with it. Thanks to our customers and partners for setting the tone for an epic year ahead.

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