On-demand webinar

The 2023 State of Subscriptions

Discover the latest subscription trends and benchmark data to set you up for success this year.

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Amid economic uncertainty, competitive pressures, and rising subscriber expectations, your team needs to be equipped with insights to reach your 2023 growth goals. 

Recurly, the leading subscription and billing platform powering brands like Paramount+, FabFitFun, Twitch, and Sprout Social, has analyzed data from over 2,200 global brands to help guide your subscriber growth strategy.

Hear from subscription experts in this 30-minute session as they break down the four pillars you need to supercharge your subscriber base next year. 

In this session, you’ll learn about: 

  • Churn: Keep your business relevant during challenging economic times–learn what motivates subscribers to stay 

  • Acquisition: Learn the real value of trials, coupons and promotions, and gifting options to design a robust acquisition strategy that taps into consumers’ ever-changing preferences 

  • Subscriber growth: Scale your subscriber base limitlessly with a strategic formulation of subscriber personas, optimal acquisition channels, and tried-and-true retention tactics 

  • Payments: Discover why alternative payment methods and currency variety are critical to consumers’ purchase decisions 

Theresa Mcendree headshot image

Theresa Mcendree

Chief Marketing Officer


Daniel Burkhart headshot

Dan Burkhart

Chief Executive Officer


Brian Geier

Director, Business Intelligence


The 2023 State of Subscriptions

Our official 2023 subscription economy report highlights the subscription trends and growth metrics of more than 2,200 Recurly merchants and over 65 million active subscribers. Broken down by industry, geography, merchant size, and more, The 2023 State of Subscriptions report is a collection of expert-led, data-driven trends, strategies, insights, and predictions you cannot find anywhere else.

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