Why subscription pauses are a powerful retention tactic

Top line growth is no longer enough. As the focus moves from subscriber acquisition to retention, personalization has become a growth engine that strengthens relationships in this highly competitive market....

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The proactive pillar: How to anticipate and prevent churn

Subscription businesses are reaching a tipping point. With market saturation rising and competition intensifying, retention is no longer an afterthought — it’s the main driver for growth. Yet, many companies...

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Highlights from Subscription Lifecycle Growth in 2025

From PDF converters to BMW in-car subscriptions, recurring products have revolutionized the way businesses interact with consumers. But as competition grows, achieving sustainable growth has become increasingly complex and critical....

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How to optimize your member journeys for a better subscription experience

Subscriber expectations constantly change; however, a compelling experience remains a top driver for revenue. Over 90% of consumers said they’d spend more with brands that offer streamlined experiences, while...

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Reimagining the subscriber experience: The tech-driven path to personalized journeys

From inadequate payment processing to a lack of analytic visibility, around 80% of companies are still reliant on legacy systems hindering their growth and transformation initiatives. In order to...

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A seamless subscriber experience: Barriers to success and how to overcome them

The rise in subscription models has reshaped the way consumers access products and services. Whether it's media streaming services, haute couture, or dating apps, the subscription industry is far from...

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Visioning the future of subscriptions with citizenM

Subscriptions today are no longer limited to streaming services and monthly product boxes — they’re becoming a dominant force across a variety of industries, transforming the way businesses engage with...

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Key insights on lifecycle engagement and AI innovation

Understanding the intricacies of subscriber engagement and leveraging AI innovation are more crucial than ever. Our in-person event in New York, Strategies to transform subscriber lifecycles, in partnership with

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Five tactics to turn subscriber engagement into revenue

While acquisition continues to be a big focus for companies, the challenge now is building a lasting relationship that keeps on giving. To truly unlock the potential of your customer...

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