How a Great Dane Gets Credit for the Creation of a $100 Million Subscription Box Business
BarkBox is an early success story in the tumultuous, competitive, and ever-changing realm of subscription boxes. Now a company with $100 million in annual revenue, the story of their founding is decidedly unique and charming. Not only did the company’s founder seize upon an idea that turned out to have incredible and wholly unexpected market potential, the company has been able to continually build upon their initial success and remain vibrant and competitive as the market has evolved. They’ve done this through a commitment to both meeting the needs of their customers and to providing truly joyful experiences to dog and owner alike. As a result of their continual innovation, BarkBox has created an enviable community of steadfast customers, loyal fans, and of coure, happy canines.
Read the story of how this company, now called BARK, got its start and the many things they did right along the way.