2020 has turned out to be a surprisingly good time to sell subscriptions to consumers.In fact, 15 million consumers have signed on to at least one subscription service since the pandemic began. Hear from Emma Clark, Recurly's Head of Business Operations & Analytics as she discusses the latest COVID-19 subscription trends and predictions for holiday shopping.
In this 11-minute podcast episode with PYMNTS.com Emma covers:
the latest impact of COVID-19 across various industries
consumer trends and predictions over the holidays
how subscription gifting plays a key role in revenue growth