Publishers are continuing to diversify by growing digital subscriptions, memberships, and ecommerce revenue streams. To scale these consumer-driven businesses, it’s vital to think beyond customer acquisition to the long-term game of combatting churn. By understanding which consumers are churning and what the root causes are, publishers can devise strategies to secure sustainable reader revenue.
In this webinar, we've partnered with Publishing Executive and subscription experts Robbie Kellman Baxter and Adam Carroll to cover how publishers can foster greater subscriber retention to drive recurring revenue growth.
Watch the on-demand webinar to learn:
Key factors that influence voluntary and involuntary churn
Best practices for subscription management experiences
Tips for personalizing pricing and promotions based on user behavior
How machine-learning can safeguard revenue from recurring transactions