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Building a sustainable revenue stream requires two things: A powerful recurring revenue engine and relationships that drive engagement and loyalty. Both key to surviving during these uncertain times.
Regardless of the maturity of your subscription business—whether you’re launching, scaling, or optimizing—you are not immune or disruption-proof. But you can be. Make the most of this opportunity to (re)evaluate how you can adapt your business to meet consumer needs now and moving forward.
Watch now to discover how to...
Successfully launch a new recurring revenue stream, even in times of uncertainty
Scale in a way that delivers sustainable, long-term revenue, even now, without cutting corners
Pivot your product and packaging to continuously deliver on value, achieving flexibility and consistent revenue
Optimize for engagement, the leading indicator for retention, and how to win back subscribers after cancellation
Deepen and accelerate relationships and optimize your revenue engine.
Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a consulting firm that helps companies excel in the Membership Economy and a subject matter expert on membership models and subscription pricing. Her first book, The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, is an international bestseller, and her widely anticipated The Forever Transaction is now available. Her clients have included Microsoft, the Wall Street Journal and Electronic Arts as well as over 100 other membership economy organizations. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries.
As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities. Robbie has been quoted in or written articles for major media outlets, including Harvard Business Review, The New York Times and the Wall Street Journal. She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business. Click here for a sample of her new book, The Forever Transaction to download Chapter 8 of her new book, The Forever Transaction.