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Key metrics across engagement, acquisition, efficiency, growth, and revenue tailored to subscription businesses in the Digital Media and Entertainment industry
Metric formulas with explanations and benchmarks for key metrics in the Digital Media and Entertainment industry
A step-by-step breakdown to create a cohort analysis that will open the door for insights into metrics that matter for Digital Media and Entertainment subscription businesses, such as how to reduce churn more efficiently and how to identify revenue opportunities
In the streaming business, you track success differently than subscription businesses in the digital publishing space, creator economy, or apps market–just to name a few. Consumer demands are ever-changing and making a sustainable growth track seem less and less attainable. However, we’ve put together this growth metrics cheat sheet to serve subscription businesses in the Digital Media and Entertainment industry exclusively, detailing KPIs and formulas to set you up for success.
By honing in on the most critical metrics for Digital Media and Entertainment subscription businesses, any big and small business new to data or veterans of analytics can revamp their tracking methods and get ahead with our growth metrics cheat sheet for media and streaming. In this growth metrics you’ll find detailed and helpful key performance indicators from acquisition to churn, such as:
Acquisition: How are your streaming customers responding to free trials? What makes them convert? Understand the impact of your acquisition efforts to better hone in on sustainable and effective ways to grow your subscriber base.
Growth: Subscriber and subscription business growth require a fully fleshed-out strategy and a strong grasp of what’s going on inside your business. Taking in all the costs and other considerations, unique Digital Media and Entertainment metrics will help you track and learn about successful growth patterns for your business.
Revenue: Digital Media and Entertainment subscription businesses make revenue in their own ways–different from that of other recurring revenue businesses in other industries. That said, you need revenue metrics that match your specific business goals so you can scale with the right strategy.
Recurly has worked with more than 2,200 leading subscription brands and more than 65 million active subscribers monthly. In the Digital Media and Entertainment industry, we’re partners with global subscription trendsetters like Paramount+, Sling, Twitch, fuboTV, and more, so we know a thing or two about helping big brands grow even faster, smarter, and stronger.
Ready to track better metrics and grow your revenue even faster? Download our subscription growth metrics cheat sheet for Digital Media and Entertainment subscription businesses now.