Recurly Research: COVID-19 and Subscription Growth Impact

The COVID-19 pandemic has wreaked havoc on the global economy, consumer habits (and emotions), and our very way of life—from social-distancing to the tens of millions who’ve suddenly found themselves out of a job. How has this all translated to trends within the subscription economy?

Discover the impacts of COVID-19 to trials and growth rates across six industries: Business & Professional Services, Digital Media & Entertainment, Consumer Goods & E-Commerce, Education, Software, Travel, Hospitality & Entertainment in the latest Recurly Research.

In this exclusive, free special report find out the benchmarks for subscription growth and:

The surprising impacts to free trials during COVID-19—and the industries most affected
Trends for new paid subscription growth and conversion rates, overall and in each specific industry
Insights and explanations for the economic impact each industry has seen

Learn from Recurly’s 10+ years of experience partnering with industry leaders.

With more than a decade of subscription industry experience and partnerships with some of the world’s leading recurring revenue brands and experts, Recurly has a strong grasp on what resonates with consumers. We’ve identified the 10 highly effective, actionable best practices used by the fastest-growing subscription businesses in the world and pulled them together in this quick and handy checklist.

For example, are you allowing your valued customers to pause their subscriptions? Over 50% of consumers would consider pausing a subscription instead of canceling entirely if given the option. Hit all of your acquisition, retention, and growth goals with this quick guide.

Learn from Recurly’s 10+ years of experience partnering with industry leaders.

With more than a decade of subscription industry experience and partnerships with some of the world’s leading recurring revenue brands and experts, Recurly has a strong grasp on what resonates with consumers. We’ve identified the 10 highly effective, actionable best practices used by the fastest-growing subscription businesses in the world and pulled them together in this quick and handy checklist.

For example, are you allowing your valued customers to pause their subscriptions? Over 50% of consumers would consider pausing a subscription instead of canceling entirely if given the option. Hit all of your acquisition, retention, and growth goals with this quick guide.

Discover how to make subscriptions a competitive advantage for your business.

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How the Subscription Economy Has Been Impacted by COVID-19

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Learn from Recurly’s 10+ years of experience partnering with industry leaders.

Learn from Recurly’s 10+ years of experience partnering with industry leaders.

How the Subscription Economy Has Been Impacted by COVID-19

Get my free report

Learn from Recurly’s 10+ years of experience partnering with industry leaders.

Learn from Recurly’s 10+ years of experience partnering with industry leaders.