Highly effective ways to reduce involuntary churn

  • Understand the impact of failed payments on subscriber retention and recurring revenue
  • Learn how to be proactive about involuntary churn and prevent payment failures before they happen
  • Find tools to fight churn and automatically repair any instances of it recurring

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Recover 70% of failed transactions and cut involuntary churn to 1%

Involuntary churn quietly but aggressively eats away at your hard work–subscribers, revenue, and growth. As a recurring revenue business, this can drastically impact your bottom line and prevent you from realizing your goals. Payment failures–comprising of both soft and hard declines–are the sole reason for involuntary churn, and if you’re not catching them before they happen, you’re lacking the tools of a truly successful and smart subscription business.

Taking it step by step, this guide is written to equip you with the know-how you need to understand why involuntary churn happens. You’ll also learn:

  • What causes churn, what you can do as a smart subscription business to combat it, and the results you can see if you work with a partner like Recurly

  • How to create a robust and sustainable decline management strategy that fights business churn proactively and automatically so you can focus on enhancing your business

There are more than 2,000 reasons a payment can fail–don’t let them intimidate you

Recurly works with more than 2,300 leading subscription brands, helping them power the plans over 50 million active subscribers monthly. This is all to say we’ve acquired a lot of subscriber data and insights over the past decade, and we use this data to power our decline management tools to help your business grow faster, smarter, and stronger. 

Ready to recover more revenue than ever? Download our infographic on highly effective ways to mitigate involuntary churn.

After implementing Recurly, Output saw an astounding 45% decrease in card declines.

Brian Zarlenga — General Manager