Powering Subscription Success


The Art & Science of Subscriber Acquisition


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Acquiring subscribers is a complex undertaking, involving numerous decisions related to various aspects of marketing—decisions based on both instinct and data, art and science.

In this guide, you’ll learn the art and science of subscriber acquisition for online education including:

  • The art of acquiring subscribers through free trials, promotions, upsells and cross-sells

  • The science of measuring results through critical KPIs like MRR, CAC, and LTV

  • And much more

Trusted by Leading Brands

Recurly has been a key advantage for us and an important contributor to our recent success.

Bartosz Olchowka, Head of Development


Recurly has allowed us to shift quite a few resources away from payments...

Joseph Wecker, Sr. Engineer