The Art & Science of Subscriber Acquisition

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Acquiring subscribers is a complex undertaking, involving numerous decisions related to various aspects of marketing—decisions based on both instinct and data, art and science.

In this guide, you’ll learn the art and science of subscriber acquisition for online education including:

  • The art of acquiring subscribers through free trials, promotions, upsells and cross-sells

  • The science of measuring results through critical KPIs like MRR, CAC, and LTV

  • And much more